Is IPL a sustainable business model?

Television ratings for the IPL have continued to fall in comparison to 2011 so says this article.

I think cricket over dose would make this money making machine go kaput.

What do you think?

I dont think IPL is complete waste of time is like for refreshment for us .lets take in other way that its more profitable to many MNCs to sponser the teams and they will get free marketing in front of the whole world .

But the viewership is dying. How then do you think it is sustainable. There will come a time when the viewership will diminish to the level that IPL won't command the same audience hence the same authority in front of the advertisers

from my point of view i dont think ipl is waste of time ....... it helps the new upcoming cricketers to show there talent in front of world...