ankitagaba
New member
With internet penetration rate increasing, many brands have started investing in digital.
But the mass eyeballs still seem to be available through traditional media.
As business management students, what are your thoughts on the digital medium and social networks as a marketing channel.
Or do you think it's a waste of money as many brand managers spend a mere 5-10 % of their marketing budgets on digital and social media.
But the mass eyeballs still seem to be available through traditional media.
As business management students, what are your thoughts on the digital medium and social networks as a marketing channel.
Or do you think it's a waste of money as many brand managers spend a mere 5-10 % of their marketing budgets on digital and social media.