Originally Posted by koolin
Hi Farhana...i completely agree with your thoughts...i would like to differ in only one point which i state it as when these companies like yahoo, google, and facebook came into existence did we ever thought of them coming so far and sustaining peak of the business cycle? I bet we din't right.....Yahoo has mastered the email scope for almost a decade or more than that right, google has mastered the search engine for the same tenure as well and Facebook has mastered social media for about more than 5 years or so....the problem with most of the businessess around the globe today is that the business cycle for any industry is getting skewed to very short span as compared to companies like Kodak living for 100 years and that too at a peak. I would love to have a difference of opinion on this. As far as digital marketing is concerned there are many companies who will take advantage of it in their own way and there are many companies who will find it as an expenditure not worth of incurring....but i personally would not say that digital marketing as a waste but its a newly formed and important branch of a marketing tree.
Kulin, if you think about possibilities, the stone age men never thought their children will be wearing clothes everyday. Possibilities are endless.
If as a marketing manager, I had to decide where should I bet my money on to sell something, I would evalute which medium will get me the most sales. Facebook doesnt have that calculation mechanism in place. It does not offer a CPS model or a CPA model or a CPL model. It isnt driven by performance. The metrics of performance on fb are, how many people clicked on your ad, how many people liked your page thats it.
Brands have enormous facebook likes but only a miniscule percentage of those fans interact with the brand. Until the time there are some direct relations established with sales, I hardly see value spending on digital marketing as of today.
I do think SEM is valuable. The discussion probably should be SEM or SMM ?