Originally Posted by ankitagaba
When is comes to credit card availability, most eCommerce portals now have cash on delivery. So that aspect has been sorted out. Even by mobile money now.
With Social Media I believe many entrepreneurs can sell their products whether consumer goods or others. In fact social media is a relatively cost effective medium of marketing. If we compare it to traditional media or SEM and SEO, social media is cheaper. The big corps can employ social media agencies and the startup owners can do it themselves.
Facebook twitter etc can be used for marketing and infact direct sales too. Look at this case study for eg. Social Media Case Study: Shari Academy of Photography
The articles says, "Shari Academy runs weekend workshops promoted primarily though the Photography Tips fan page and the blog. It%u2019s a packed house with people turning up from other cities sometimes to attend these paid workshops. Since the beginning of our efforts we have nearly doubled and at times almost tripled the strength of each workshop. This simple Facebook and Blogging campaign has been translating into money for the company, and not just indirect of intangible benefits. Enough for it to now run its own paid campaigns on Facebook after nearly 2 years of organic growth, a point unimaginable for the small business back when it started."
What do you say to this?
I had seen a story recently of a person who lost both his hands and legs. He paints with his mouth and still is full of life. It is inspiring, and it is rare. Shari Academy is a similar example.
In the age when people are soo intimidated to even step foot in a big mall, let alone purchase from it, the current generation is still to evolve into ecommerce and social media influencing it.
If that isnt enough, while many companies have twitter and facebook presence to differentiate their services, the top management has no clue of ROI on social media unlike most other functions.
Social media is a big white elephant seen by all. When it becomes a little more nimble and agile like in the west, it will prove helpful.