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PR analysisi on cadbury

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Ankit Shah
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Smile PR analysisi on cadbury - April 3rd, 2011

THIS MY PROJECT ON PR ANALYSIS OF CADBURY
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Dimpy Handa
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Re: PR analysisi on cadbury - April 4th, 2011

CAdbury is the largest confectionarycompany in the world and has its presence inBeverages in Australia and Americas.Cadbury's employs about 60,000 people in200 countries - Cadbury is the no. 1confectionary company in the world -Cadbury is the no. 2 gum company - Cadburyis the no. 3 beverages company .In India, Cadbury began its operations in1948 by importing chocolates. After 60years of existence, it today has fivecompany-owned manufacturing facilitiestheir core purpose "creating brands peoplelove"
WORMS FOUND IN CADBURY :The worms in the chocolate barscontroversy has hit Cadbury India where ithurts most in its sales. The company todayfaces tough times ahead as the businessenvironment for its chocolates becomesincreasingly negative with rising raw materialprices and low consumer sentiments, post theworms controversy in October this year.While the sales of chocolates fell by 3 to 4% last month and are predicted to be downby 10 per cent in November by the trade.The largest impact on sales has been inMaharashtra, and specifically in Mumbai,which is where the whole controversy aroseas worms were found in Cadbury chocolatesin allegedly eight outlets across the state.
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