Discuss Brand Positioning within the HOT Debates - The Big Fight forums, part of the Management Students Voices ( MBA,BMS,MMS,BMM,BBA) category; Is it necessary???? i dont think so.... its very annoying and disappointing theory which needs reconsideraion.......
I say Brand positioning is important in the marketspace. When ppl are aware of the brand they inturn become part of the sales cycle.They spread the word-of-mouth about the product which inturn influences the reachability of the product.All this can happen only when ur brand is positioned in proper place and it should reach intended audiences ontime.
branding position is very important in any company it is integral part of a company
Brand positioning is about influencing consumer mind if its for a short term duration...take d case of mobile companies ol d new handset they r throwin in the market ..their prices crashes in jz a month of launchin dem