Quote:
Originally Posted by prachibansal Hi,
I think that the proposed new IIMs in new location will actually lead to the dilution of the brand equity, as it happened with the IITs. What's ur take on it? |
As per me the new 7New IIMs will not dilute the brand image in any sense..
The new IIMs would be of the same standard. The infrastructure and faculties would be of same standard in the new ones
It is just a move to boost the importance of higher education in India.
IIMs are considered the best B-schools in the country and are a major brand name in the global management education...hence its just to expand this legacy
