Recession advertising loves Women

Women play an increasingly significant role in purchase decisions.

Advertisements that show wives worried over their husband's health or children’s eating disorder is quite common. A very popular oil campaign lined up a chain of ads where the wife was petrified by her husband’s eating habits. All Kellogg’s breakfast cereal ads primarily have women models.
Such ads locate the woman within dominant ideology as someone who bears the primary burden of responsibility of nurturing and caring for others.

While the picture of the caring mother is structurally maintained, at the same time it is being re-presented with, beneath the essential selflessness, hints of playfulness, good-humor and assertiveness.

Remember "the Maggi Noodles ad" in which the mom happily feeds her hungry kids instant noodles when they come home from play.
Also a famous "Whisper ad" commercial showed the mother as being supportive and comforting instead of upset over her daughter’s situation. Though there are umpteen ads that depict mothers as being solely responsible, maternal responsibilities have become unchained from their traditional narrative moorings.

Remember the "ad of surf excel" where the husband is upset about stain on his shirt and wonders whether it'll go or not. His young, smart wife replies "Daag...dhoonte reh jaoge".

Advertisements completely rule out the possibility of men being responsible towards household maintenance at all (ofcourse, there may be some exceptions). In the recent times there has been an obvious role reversal in a few well positioned advertisements. For example - "the ICICI prudential ad" where the wife says ‘Jeethe Raho” to her husband, blatantly breaks the cliched of only men being the financial watch dogs of a family.

There are loads and loads of examples which clearly show how the trend has moved onto women playing a significant role in advertisements.

So i 100 % agree to the fact as mentioned above by my friends - customer is no more the “king” because now customer is a “queen”.

Originally Posted by gurpreetsingh

Ya kalpana i mean to say that its a marketing strategy
Take aurself as an owner of the company manufacturing bikes and all
you will include a women in add in some place because its a major factor for sales
even we see the advertisement of a bike i dnt remember name right now
in which pujari ji takes a ride of a bike and in the end when a girl make entry pujari ji says
"AAti sundar" so i think that today women is a need of every ad specially in ad industry competition is getting more and more tuff and soon we will see healthy rivalries between ad models just like television and movie actresses.

Recession i dont think have any link with women oriented ad industry.

Yes gurpreet....

I think we both r agreeing upon the same point....women remains the center of focus for the ads...n rightly mentioned competition is getting tougher..and one brand ambassadors will give another a run for thier money

I do agree wit everyone.. Every firm attaches the female factor wit their advertisements just 'coz the customers get attracted much easily towards the product 'coz of this

Yes gurpreet....

I think we both r agreeing upon the same point....women remains the center of focus for the ads...n rightly mentioned competition is getting tougher..and one brand ambassadors will give another a run for thier money
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Kalpana u are right but we have to accept that women is the center point or we can say a major part of any advertisement and we must accept that before recession also women were having same repo and popularity in ads as if now.

Yes gurpreet....

I think we both r agreeing upon the same point....women remains the center of focus for the ads...n rightly mentioned competition is getting tougher..and one brand ambassadors will give another a run for thier money
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Kalpana u are right but we have to accept that women is the center point or we can say a major part of any advertisement and we must accept that before recession also women were having same repo and popularity in ads as if now.

lol............................................... .................................................. ................................

well it hadnt struck me before...but u made a wonderful point... today all advertisements are catered towards women...but i think that is because men are more money conscious during this time and also in other ways also...women influence the buying decisions of almost everything at home...

women some times holds a better convincing power tham men.marketing is somewhat a ethical way of convincing to the propective customers for the products and brands they wish to buy even for no use.