Negative Information Celebrity Endorsement - 15 Celebrity Case Study

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15 Celebrity Endorsements Gone Horribly Wrong which paid high for all wrong information passed by media. The entire list of negative information celebrity endorsement case study is bellow -

1. Charlize Theron vs. Raymond Weil Watches
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Raymond Weil paid Charlize Theron to wear only his watches for two years. During this time, Theron also had a contract with Dior perfume, and was seen at an event wearing a Dior watch.

Weil sued, but in 2008, they settled out of court.

2. Jean-Claude Van Damme vs. Total Flex Home Gym

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The Muscles from Brussels agreed to shoot a commercial for Total Flex home gym equipment, but when he showed up to the set, he alledgely hadn’t learned his lines or how to use the equipment.

3. Teri Hatcher vs. Hydroderm Skin Care
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This is a case where the celebrity struck back and won. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies.

4. Paris Hilton vs. Hairtech International, Inc.
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The socialite took $3.5 million to endorse a certain brand of hair extensions, but then allegedly wore a competitor’s extensions. She missed the brand’s big 2007 launch party since it occurred during her brief jail stint.

5. Zooey Deschanel vs. Steve Madden
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The New Girl star sued shoe company Steve Madden, claiming they never paid up on an oral agreement for an endorsement deal where they would put out a line of “Zooey shoes and accessories.”

6. Snooki vs. SRG Ventures
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Snooki made a deal with SRG Ventures to bring in new branding partnerships. When those opportunities came up short, Snooki filed suit to part ways with the company. They countersued her, claiming breach of contract.

7. Britney Spears vs. Brand Sense Partners
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Brand Sense was supposed to broker the deal for Britney Spears to make an Elizabeth Arden perfume (“Radiance”), but they claimed that Brit’s dad and business manager, Jamie Spears, went behind their back to cut them out of the deal, depriving them of their commission. Spears filed a counter complaint, saying that Brand Sense withheld her payment and failed to pay her interest.

8. The Kardashians vs. Pre-Paid Debit “Kardashian Kard”
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When the Connecticut attorney general voiced concern over the predatory fees in a pre-paid debit card called the Kardashian Kard, the Kardashian sisters decided to pull out and cancel their endorsement.

9. Jessica Simpson vs. Her Own Clothing Line
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Jessica Simpson partnered with The Tarrant Apparel Group to create the low-priced JS by Jessica Simpson and Princy jeans and apparel collections. However, Jessica allegedly refused to actually wear the cheap clothes on red carpets and in other public appearances.

10. Thalia vs. Pharmaceutical Company Genomma Lab International
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Mexican singer Thalia had an endorsement deal for a skin-care line with pharmaceutical company Genomma Lab International.

11. Beyoncé vs. Gate Five Video Games
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Beyoncé and Gate Five entered a deal to create a video game titled “Superstar: Beyoncé.” But Beyoncé dropped out in 2010 allegedly because the company failed to get financing by a certain deadline.

12. Rashard Mendenhall vs. Hanes

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Pittsburgh Steeler’s Rashard Mendenhall was fired from his endorsement deal with Champion Sportswear (owned by Hanesbrands, Inc.) after making controversial tweets.

13. Katy Perry vs. British Hair-Care Company Good Hair Day

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Katy Perry got $4.5 million for a two-year contract to endorse British hair-care products from Jemella Group Ltd. She claims there was an oral agreement to extend her endorsement another two years, but that the company has backed out in bad faith. Now Perry wants the $2 million she claims she was promised.

14. Selena Gomez vs. Adrenalina Perfume Line

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Perfume company Adrenalina claimed the Spring Breakers star failed to meet her obligations to promote her fragrance after they spent over $2 million on marketing and R&D.

15. Will.i.am vs. I.Am.Clothing
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The Black Eyed Peas singer was sued in 2012 by his own clothing line. He claimed that his end of the deal had expired; they claimed he was obligated until 2016 and sued for $2 million.

source - http://www.buzzfeed.com/katienotopoulos/15-celebrity-endorsements-gone-horribly-wrong#iraf6g
 
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