The private sector will not deliver to all audiences, as it will inevitably target groups attractive to advertisers, who fund the programming. Groups with little purchasing power, such as children, the elderly and the poor are likely to be ignored. Popular programming is also likely to become simply populist, with low-cost game-shows and soap operas dominating the television schedules, and pop music and phone-ins cramming the radio waves. News coverage is also likely to suffer, as maintaining a large network of reporters is not seen as commercially viable. Free of this commercial imperative, state-owned media can aim to serve the whole of society and to concentrate upon quality broadcasting.