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The Right Message - Essential Thing Today !

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Sunanda K. Chavan
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sunandaC
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The Right Message - Essential Thing Today ! - August 25th, 2010



Sales increase when you create a marketing message that taps into the essence of what your customers wants to buy. You can get a clear understanding about their expectations through online surveys, conferences, etc The message has to be simple, direct, and easy to remember and understand. Make your brand relatable to your audience.

An effective core messages communicates the benefits. It intrigues and captures the interest of customer. Use core brand message to use benefits to make a promise. The slogans and campaigns must capture the essence of your core message.

Tune in your core message with an eye towards longevity to support company's growth over time.
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