Lets Talk Star Wars!!!!! I mean Brand Wars....

gaurav.phatak

New member
Hi guys!!!!!!

With every passing day the competition amongst the top brands in the world is getting even more n more hotter.

Lets see some the the most furious brand wars surrounding us.
Lets get started with discussion on various aspects of these brand wars.

:SugarwareZ-028:
 

gaurav.phatak

New member
The Health Drink War : Complan vs Horlicks

The health drink from GSK (GlaxoSmithKline), Horlicks, has been traditionally targeted at elders and positioned as a ‘great family nourisher’. However, about five years ago, the communication was changed to ‘pleasurable family nourisher’ with the introduction of different flavours.
Horlicks’ competitor, Complan, promised to make the kids taller. Shorter kids’ friends coaxed them to request their mothers to give them Complan. Now, Horlicks has gone a step further in promising not only height, but a stronger body and a sharper mind

The Health Drink War
Has the competition actually taken such sharp turn that people are making tall claims?
How are the claims verified in actual scenario?
:SugarwareZ-249:
 

gaurav.phatak

New member
Lets Talk Star Wars!!!!! “PIZZA WARS” CLASH OF THE TITANS

Until 1996, Pizza in India was synonymous only a bready dough base slathered with some ketchup. Since 1996, there was a proliferation of ‘high-priced branded’ pizzas in the market, with the entry of international pizza chains.

Domino's & Pizza Hut Over past 14 years are battling it out in India to be the most preferred Pizza by the people.

Lets take a look at what have been the strategies adopted by these giants to win over the competition.

“PIZZA WARS” CLASH OF THE TITANS
 
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