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welingkar institute of management...
Case study of the day: Irene Rosenfeld’s Crafty Pursuit of Cadbury -
March 29th, 2010
Everyone in business is selling something to someone, at least part of the time. The only difference: Some sell bigger and more publicly than the rest of us. Read more to see how the big deal for the acquisition of the Cadbury was Krafted by the masterminds in the business.