Case study of the day: Frooti Relaunch

Crisis Management: An exhaustive Case Study on Mumbai Terrorist Attack

Empirical findings reveals that the intervention of mounting external pressure and internal self awareness forced INDIAN Government to change its crisis management strategy. Different administrative levels (local, regional, national and international) were co operatively involved in taking action and controlling crisis. A strange pattern has been observed and study has been done to find out the next probability of occurrence of crisis. Also a detailed analysis of crisis management program has been done utilizing the information of various crisis case studies that had occurred in the past.

the cases are really interesting and worth reading!!!

Case of the day: Kellog's Rebranding

When Kellogg’s Corn Flakes were launched in the UK in the early 1920’s the company faced a formidable task of persuading a sceptical nation, accustomed to porridge and bacon and eggs, to try a brand new breakfast food. What followed was one of the most remarkable marketing achievements of the 20th Century. Kellogg used a team of dedicated salesmen who employed armies of casual labourers and Boy Scouts to cover the country, to knock on doors and literally give away millions of sample packets of Corn Flakes and Rice Krispies. The free samples encouraged consumers to buy the products and within ten years Kellogg’s had revolutionised the eating habits of a nation.

Rebranding of an established brand is the real challenging stuff especially because it may go either ways. Whats your take on it.

Awaiting responses from you guys....

Lets have some real healthy & fruitful discussion.

Forgot to attach the link

Kellog's Rebranding

Thanks for all sharing information. i really happy to this post

hey thank for your feed back.
I am pretty sure that lots of people are lookin forward these casestudies.
Believe me people reading the case studies is the best way to learn as it allows you to see practical solutions to the problems.

Keep writing your feed back comments to us.
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A diamond may be forever, as De Beers’ famous advertising slogan contends, but is the same true of a business model? That was the question facing Gareth Penny, managing director of De Beers, in the late 19’90s, when the famed diamond cartel found itself beset by a series of events that ultimately forced it to examine and then retool its business strategy

De Beers' Strategic shift

A real nice case on strategic decision making

Hello friends!!!!!

Have you ever wondered how one of the biggest companies in the world of information actually works?
Here is your chance to know the details of the bsiness that the google works on.
Its a real nice read for all those willing to get into Entrepreneurial ventures some point of time in their life.
Read this post to know more.

Google: covering business strategy and technology

Do not forget to check out the various links on the content page.
Its a lot of information in detail about google

A real nice article....

Hello friends!!!!!

Have you ever wondered how one of the biggest companies in the world of information actually works?
Here is your chance to know the details of the bsiness that the google works on.
Its a real nice read for all those willing to get into Entrepreneurial ventures some point of time in their life.
Read this post to know more.

Google: covering business strategy and technology

Do not forget to check out the various links on the content page.
Its a lot of information in detail about google

A real nice article....

When Land Rover discovered that new buyers of the Range Rover vehicle were eligible to receive tax breaks if they were using it for business purposes, they decided to capitalize on the opportunity to spark sales and carry the message to consumers who could benefit most. They decided to expand their online branding efforts to include non-automotive Web sites for this particular message.
The targeting precision of online advertising allowed them to specifically reach entrepreneurs and small business owners who could most benefit from this tax break. The ad campaign for Range Rover primarily targeted small business owners to educate them about the business tax breaks.

Land Rover's Focussed Ad Campaign