Branding

sdtgmba

New member
Re: MH-CET 2007 GD PI RESULTS ARE OUT !!

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brand is a name, symbol, or design that identifies and differentiates a product—or set of products—from others. To retain competitive advantage, you must proactively manage your brand; once it is established and successful, it can be profitable to extend a brand in a new direction. Brands can be extended in a variety of ways, from enhancing a product with additional features and benefits, to varying or re-positioning the product for different market sectors.
 

tanya malhotra

Par 100 posts (V.I.P)
Major Branding Decisions :
1.Brand Name Selection
Selection
Protection
2.Brand Sponsor
Manufacturer’s Brand
Private Brand
Licensed Brand
Co-branding
3.Brand Strategy
Line Extensions
Brand Extensions
Multibrands
New Brands
 
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