Careers in the MEDIA INDUSTRY/Can I Make It BIG in the MEDIA Field

mac123

New member
Media industry is very vivid and one of the most versatile industry. Mass media, as it is called theoretically, is one of the most influential industries as it is directly connected with the mass audience. The main work of Media industry is to provide information and generate public opinion. The Media industry first started with the mass distribution of newspapers and magazines. Today, the definition of media has changed and media has many sub forms like Broadcasting with the help of TV and radio, Entertainment with use of audio visual films and videos, internet that includes websites, blogs, forums, music, news, then Publishing of Books, papers, magazines, and it also includes postal mail, telephony and other interactive Media. The media has various purposes like providing entertainment, education, Advocacy among others. Thus the scope of a Career in media industry is vast.

Scope of Media Industry in India
The Indian entertainment industry is one of the fastest growing in the world giving 1000 films per year. It is the largest output by any media industry in the world.

Raised regulations, quality content development, competitive pricing, increased consumer base and significant marketing, creative use of technology and work effectiveness are the key drivers of Indian media industry. Because of varied structure and root presences, many media companies in India have grown up speedily and are recruiting newer young talent for increased efficiency and creativity. Because of this starting a Career in media industry is the latest trend among many youngsters in India.

The Media holds strong influence over people’s life has also attracted many to start a career in Media. The business opportunities in Indian media and entertainment industry are enormous. There is untapped potential along with the good creativity talent. In addition, good economy, FDI inflow, higher per capita income are the main reasons, because of which new media industries are opening up, thus giving good career in media industry. Some of the reputed media companies in India are- Times Group which owns Indiatimes, Filmfare, Planet M, Times of India and many other brands, Adlabs, Zeetelefilms, UTV, Nimbus Communications, Sahara Group, Mukta Arts, Shrinagar Group, News Corporation, Sony, Walt Disney, Sun Network, BMG, Universal, The Indian Express, Manorama etc.


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bimalpattanaik

New member
Yes You Can.

Now a days there are so many options available in the market that you can easily enter into it. But at first you have to decide that what exactly do you want? Because MEDIA INDUSTRY means a vast field for example Electronic media, print media, Ad Agencies or event management, etc. All these form the media industry and one can not jump from one to another as they are far too different from each other that one simply can not cope up with things. So first decide upon the type of medium that you want to enter into and then try to get into it. It won't be too difficult to find a job in Media Industry. For some updates and industry news you can log on to

afaqs! the complete Indian advertising, media & marketing

As I am into Eventand Brand management I can say only one thing that you need to creative, hard working and quick witted to be successful in this industry. Its not just a 9 - 5 job rather you may have to work in odd hours and may have to work till late in the night. So be prepared for that.

Yes you can definitely make it big if you understand the industry. As soon as you understand the industry it will be good for your career growth both financially and professionally.

The growth of this industry is 150 times in last 10 years, One of the Fastest.

To enter into this industry you need to understand the below points also:

Canvas market- know the exact situation
Conceptualize- create an idea to address
Customize- further in sync with brand
Cost- budget the production
Carry out- execute on ground
 
Media Industry is like ocean and it is as big as no one would have thought about it. There are numerous ways in media industry such as Advertising, PR, Journalism, Media Buying and Selling and so on.This all fields mention above also have variety of categories and each and every category is the new career option. Media life, however is very hectic and there is no proper time but, the opportunity to rise high and goes above and beyond is not there in any other courses. The best to know about media is to take admission in Bachelor in Mass Media.
 
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