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INNOVATIVE MEDIA

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Sunanda K. Chavan
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INNOVATIVE MEDIA - September 14th, 2010

INNOVATIVE MEDIA


Innovative media focuses on alternative platforms of advertising which open up new avenues for advertisers. As technological breakthroughs facilitate better modes of communication, the emergence of new media have enhanced reach on several levels.

The result is new advertising vehicles which are wider in reach, specific in targeting and most of all lower in cost.

Voice Reach :

Voice Reach advertising is an exciting new medium for advertisers which enables them to broadcast audio messages to a precisely defined target audience.

The idea behind this service is simple and powerful. It allows people to communicate with each other within and across cities, at the cost of a local telephone call. How it works is as follows. A person in Mumbai can call up a local number and leave a message for his friend, relative or business associate in Mumbai and Delhi.

The system will deliver the message to the recipient's mailbox or voice box, which can be accessed by calling a local number in Delhi. Thus, it provides the convenience of listening to a familiar voice, which otherwise is a rare occasion and expensive. It is cheaper than long distance calling, more convenient than e-mail and requires no knowledge of the Internet or PC. To hear/access the messages posted in their inbox, users have to hear a commercial announcement.

These announcements are targeted according to the profile submitted by users at the time of registration. This service is not just convenient, but also completely free. Moreover, all the technology required to use this service is a telephone. All these factors promise to make the Voice Reach service immensely popular.

Advertising & Promotions

Voice Reach is undoubtedly an advertising platform with massive potential. As expected, this enormously valuable service is drawing users across all ages, occupations, socio economic classes and geographical areas of India.

Advertisers, in effect, not only have an ever-growing user base to target, they also have the advantage of reaching out to their specific target group.

Voice Reach advertising promises:

o Better one-to-one marketing capabilities than the Internet

o Guaranteed ad consumption : The advertisement comes before a user hears or sends messages

o Target-based advertising

o Interactive Advertising

Commercial announcements are just the beginning of a strong line-up of services which Voice Reach offers.

Customized Promotions & Contests

Everybody runs contests. But are these contests really effective? How many people do they reach? How many people respond? How many
people actually remember to fill up a postcard, or send a fax (if they can), or remember to send an e-mail.

The fact is - very few do. Geography is no longer a limiting factor, your audience can now be an active part of your contests just by dialing a local number. Make your television programs more interactive, let your viewers talk to you.

Your viewers, anywhere in India, can call a local number and leave a message for you. These messages in turn will be delivered at your doorstep. A very valuable service for any broadcaster on television or radio.

Voice Reach, thus, is the perfect medium to carry messages from the viewer to the broadcaster, enabling your audience to enter your contests with a simple phone call.

Highlights

o Customised contests - National Participation through local calls.

o Making TV shows more interactive

o Messages transferred over a local telephone could be -

• Requests

• Feedback

• Queries

• Opinion polls

The Vidiwall:

The Vidiwall is an intensely captivating advertising medium which truly represents the best of today's technology. The Vidiwall is essentially a mega screen capable of broadcasting high quality audio-visuals, banners, logos & slides of stunning size, resolution and picture quality.

Placed at Mumbai's premier shopping plaza, Crossroads, the Vidiwall is fast being recognized as a medium that grabs attention like nothing else. Vidiwalls, a trademarked Philips solution, have been adapted for dedicated Point-Of-Sale and Point-Of-Information usage. Known to have a tremendous impact on people, the Vidwall is a highly effective tool to maximise brand recall.
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Jiten Mazee
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Re: INNOVATIVE MEDIA - January 19th, 2016

Quote:
Originally Posted by sunandaC View Post
INNOVATIVE MEDIA


Innovative media focuses on alternative platforms of advertising which open up new avenues for advertisers. As technological breakthroughs facilitate better modes of communication, the emergence of new media have enhanced reach on several levels.

The result is new advertising vehicles which are wider in reach, specific in targeting and most of all lower in cost.

Voice Reach :

Voice Reach advertising is an exciting new medium for advertisers which enables them to broadcast audio messages to a precisely defined target audience.

The idea behind this service is simple and powerful. It allows people to communicate with each other within and across cities, at the cost of a local telephone call. How it works is as follows. A person in Mumbai can call up a local number and leave a message for his friend, relative or business associate in Mumbai and Delhi.

The system will deliver the message to the recipient's mailbox or voice box, which can be accessed by calling a local number in Delhi. Thus, it provides the convenience of listening to a familiar voice, which otherwise is a rare occasion and expensive. It is cheaper than long distance calling, more convenient than e-mail and requires no knowledge of the Internet or PC. To hear/access the messages posted in their inbox, users have to hear a commercial announcement.

These announcements are targeted according to the profile submitted by users at the time of registration. This service is not just convenient, but also completely free. Moreover, all the technology required to use this service is a telephone. All these factors promise to make the Voice Reach service immensely popular.

Advertising & Promotions

Voice Reach is undoubtedly an advertising platform with massive potential. As expected, this enormously valuable service is drawing users across all ages, occupations, socio economic classes and geographical areas of India.

Advertisers, in effect, not only have an ever-growing user base to target, they also have the advantage of reaching out to their specific target group.

Voice Reach advertising promises:

o Better one-to-one marketing capabilities than the Internet

o Guaranteed ad consumption : The advertisement comes before a user hears or sends messages

o Target-based advertising

o Interactive Advertising

Commercial announcements are just the beginning of a strong line-up of services which Voice Reach offers.

Customized Promotions & Contests

Everybody runs contests. But are these contests really effective? How many people do they reach? How many people respond? How many
people actually remember to fill up a postcard, or send a fax (if they can), or remember to send an e-mail.

The fact is - very few do. Geography is no longer a limiting factor, your audience can now be an active part of your contests just by dialing a local number. Make your television programs more interactive, let your viewers talk to you.

Your viewers, anywhere in India, can call a local number and leave a message for you. These messages in turn will be delivered at your doorstep. A very valuable service for any broadcaster on television or radio.

Voice Reach, thus, is the perfect medium to carry messages from the viewer to the broadcaster, enabling your audience to enter your contests with a simple phone call.

Highlights

o Customised contests - National Participation through local calls.

o Making TV shows more interactive

o Messages transferred over a local telephone could be -

• Requests

• Feedback

• Queries

• Opinion polls

The Vidiwall:

The Vidiwall is an intensely captivating advertising medium which truly represents the best of today's technology. The Vidiwall is essentially a mega screen capable of broadcasting high quality audio-visuals, banners, logos & slides of stunning size, resolution and picture quality.

Placed at Mumbai's premier shopping plaza, Crossroads, the Vidiwall is fast being recognized as a medium that grabs attention like nothing else. Vidiwalls, a trademarked Philips solution, have been adapted for dedicated Point-Of-Sale and Point-Of-Information usage. Known to have a tremendous impact on people, the Vidwall is a highly effective tool to maximise brand recall.
Good work sunanda! I am really impressed and appreciate your effort in explaining the all concept of media innovation. I also uploaded a document for the better understanding of media and its innovative components and alternatives.
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File Type: pdf INNOVATIVE MEDIA.pdf (3.21 MB, 1 views)
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