The first thing in Mass media is to communicate effectively in all medias. Writing, speaking and listening are the most important three trades in effective communication. The communication should be clear & concise also for conveying information to the audience. Maintaining respect for others is also a key factor in communication. Also when you are communicating through any form of mass media it is always essential to speak or write convincingly. Run a thorough research to collect truthful facts so when you represent them, you can do that with high confidence to make your communication more effective. But above all if anyone want to pursue a career in Mass media the most important thing is he/she needs to join a good institution where he/she will learn all the fundamentals & trivia and can take a bright step towards a successful career.