ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT > Foundation of Human Skills (F.H.S)

Leadership Style at Oakley, Inc.

Leadership Style at Oakley, Inc.

Discuss Leadership Style at Oakley, Inc. within the Foundation of Human Skills (F.H.S) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Oakley, Inc., based in Foothill Ranch, California, makes sport equipment including sunglasses, sports visors, and ski goggles, as well as ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Leadership Style at Oakley, Inc.
Old
 (1 (permalink))
Netra Shetty
netrashetty is on a distinguished road
 
netrashetty
Student of PGDM at Mats Institute of Management and Entrepreneurship
Bangalore, Karnataka
Management Paradise Guru
 
Status: Offline
Posts: 4,857
Join Date: Dec 2010
Location: Bangalore, Karnataka
Leadership Style at Oakley, Inc. - May 11th, 2011

Oakley, Inc., based in Foothill Ranch, California, makes sport equipment including sunglasses, sports visors, and ski goggles, as well as watches, clothing, bags, backpacks, shoes, prescription glasses, football (American) and hockey eyewear, Golf gear and other accessories. Oakley currently holds more than 600 patents for eyewear, materials and performance gear.[citation needed]
The main competitors of Oakley Inc. are Marchon Eyewear, Inc., Safilo SpA, Signature Eyewear, Inc., Nike, Inc., Reebok International Ltd., and adidas-Salomon AG.[2]


Leadership of James Jannard rarely appears before the media and rarely grants interviews. Much of what is known about him is no more than a collage of informational bits and pieces gathered from various sources over the years. When Oakley first went public in 1995, Leadership of James Jannard refused interviews, and Forbes magazine was forced to seek information about him from his ex–wife, Pamela. Although he softened his stance in later years, any granted interviews usually came with strict conditions: no photographs and no printing of any comments made by him that were not in direct response to questions posed.
What is known about him, for starters, is that he was born in Los Angeles in 1949 and grew up in Alhambra. There is a conspicuous gap of information about his childhood and adolescence. According to Forbes' 1995 interview with his ex–wife, Pamela, Leadership of James Jannard was a long–haired freshman at the University of Southern California's School of Pharmacy in the early 1970s, who enjoyed taking his dog with him to classes. Following frequent clashes with his professors over the class attendance of his favorite Irish setter, Leadership of James Jannard left college. Footloose and free, he bought a motorcycle and traveled around the Southwest until he ran out of money a year later and returned to Los Angeles. Leadership of James Jannard traded in his motorcycle for a used Honda and began selling motorcycle parts out of its trunk to Southern California shops that serviced cycles. He also liked to tinker with motorcycles and parts in his garage. In 1975 he designed a rubber grip for off–road motor–cross handlebars and started marketing them, along with his other cycle parts, from his car trunk. He officially formed his company that year and named it "Oakley" after his favorite dog.
In 2001, Leadership of James Jannard still owned 61 percent of Oakley, worth approximately $805 million, and continued serving as its president, chairman, and chief executive officer (CEO). Although he had not taken a salary or bonus from the company for several years, his remuneration in the year the company went public (1995) included a $9.3 million bonus on top of his $380,697 salary.
He runs Oakley's Foothill Ranch headquarters like a college campus; employees move about in shorts or jeans and T–shirts—and so does Jannard. At the company's annual meeting, Leadership of James Jannard showed up wearing a black trench coat, orange Oakley shoes, a beret, and, of course, sunglasses. During one of his rare public appearances outside the company, he gave a store opening speech wearing a gas mask and talking through a megaphone. The May 7, 2001, issue of the Orange County Business Journalquoted Leadership of James Jannard as saying that the "Oakley brand stands for mind–blasting creativity and gutsy, even at times deviant, behavior."
The six–foot evasive CEO is considered intense, headstrong, and aggressive but likes to refer to himself as a "mad scientist" or as absent–minded. The atmosphere at company headquarters implies a youthful, laid–back corporate culture, albeit a contrived "cool" image. Leadership of James Jannard once told Orange County Business Journalinterviewer Melinda Fulmer that Oakley was a "fun, flippin' place to work." The Journal has referred to him as "a hippie turned corporate executive," and even the $35 million Foothill Ranch headquarters of Oakley, built in 1997, reflects his nonconforming taste. It is 400,000 square feet of "oversize girders, rivets and valves," according to Forbes. "It creates an atmosphere of invention, art and a little bit of mad science," Leadership of James Jannard told the magazine's interviewer. He admitted to being inspired by dark science fiction movies like Blade Runner and Judge Dredd.
In January 1998, a black and white skull–and–crossbones flag appeared atop Oakley's company fortress on the hill. The company had paid $2000 to obtain county zoning approval for the banner but made no public statement as to its significance. Greg Hardesty of the Orange County Business Journal speculated two likely explanations: one involved a planet Mars line of sunglasses—the magazine advertisements that contained a skull and crossbones on an image of Earth; the other related to an acrimonious relationship with fierce arch–rival Nike, which opened up a subsidiary directly across the street from Oakley. Ongoing litigation between Leadership of James Jannard and former Nike friend, Phil Knight, continued well into 2001, mostly over alleged patent infringements. In any event, the ominous flag was noticed by neighbors, one remarking that it fit the company's "weird image.
Advertisements
Friends: (0)
Reply With Quote
#  
MBA
Your Friendly Helper
 
www.ManagementParadise.com
Rep Power: 10MBA Helper
Automatic Reply for links related to your post

Hello.

I am your friendly Helper. Check the related links below which might be of your interest.

Not a Member Yet ?? Sign Up Now. Click Here

Looking for something? Search the Forums

Need Help on your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..

Help Yourself and Help Others


Advertisements

Related to Leadership Style at Oakley, Inc.
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Leadership Style at H-E-B Netra Shetty Foundation of Human Skills (F.H.S) 0 May 10th, 2011 04:54 PM
Leadership Style at AOL Netra Shetty Foundation of Human Skills (F.H.S) 0 May 7th, 2011 01:18 PM
Leadership Style at ABX Air Netra Shetty Foundation of Human Skills (F.H.S) 0 May 4th, 2011 07:49 PM
Leadership Style at BP Netra Shetty Foundation of Human Skills (F.H.S) 0 May 4th, 2011 01:18 PM
leadership style Prabu Arumugam Effective Methods Of Communication (EC) 5 November 9th, 2008 10:08 PM
 
Reply

Bookmarks

Tags
autocratic style, characteristics of leader, company of us, democratic style, great leaders in world, group leadership, james jannard, laissez-faire, leaders of us, leadership development, leadership in company, leadership in oakley, leadership in us, leadership speeches, leadership style, management style, narcissistic leadership, oakley, role of leader, toxic leadership

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Recent Threads

University Closed for...
Last post by Maya Raichura
8 Hours Ago 10:00 PM
0 Replies
Application Tips for...
Last post by Maya Raichura
8 Hours Ago 10:00 PM
0 Replies
Effective Ways to...
Last post by Maya Raichura
8 Hours Ago 10:00 PM
0 Replies
Marketing strategy...
Last post by Alicia Suji
9 Hours Ago 09:03 PM
0 Replies
What makes a good...
Last post by Alicia Suji
9 Hours Ago 08:47 PM
0 Replies
Motivational Video -...
Last post by Bhautik Kawa
11 Hours Ago 06:53 PM
0 Replies
Turkey keeps media...
Last post by Maya Raichura
11 Hours Ago 06:40 PM
0 Replies
Marketing Strategy of...
Last post by Alicia Suji
12 Hours Ago 05:35 PM
0 Replies
Marketing Strategy of...
Last post by Alicia Suji
12 Hours Ago 05:31 PM
0 Replies
Marketing Strategy of...
Last post by Shrusti Mathur
13 Hours Ago 05:27 PM
0 Replies
Marketing Strategy of...
Last post by Shrusti Mathur
13 Hours Ago 05:25 PM
0 Replies
Marketing Strategy of...
Last post by Shrusti Mathur
13 Hours Ago 05:24 PM
0 Replies
Marketing Strategy of...
Last post by Shrusti Mathur
13 Hours Ago 05:23 PM
0 Replies
Marketing Strategy of...
Last post by Shrusti Mathur
13 Hours Ago 05:21 PM
0 Replies
Marketing Strategy of...
Last post by Alicia Suji
13 Hours Ago 05:21 PM
0 Replies

» Ads





» Projects Helpline

No Threads to Display.
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in