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help on MEDIA PLANNING

help on MEDIA PLANNING

Discuss help on MEDIA PLANNING within the Final 100 Mark Project forums, part of the Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects category; MY PROJECT IS ON MEDIA PLANNING CANU PLZ HELP PLZZZZZZZZZZZZZZZZZZ Advertisements...

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pritish
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help on MEDIA PLANNING - August 6th, 2006

MY PROJECT IS ON MEDIA PLANNING CANU PLZ HELP PLZZZZZZZZZZZZZZZZZZ
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Re: help on MEDIA PLANNING
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Pratik Mehta
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Re: help on MEDIA PLANNING - August 7th, 2006

hi pritish.....so you are working on media planning........

One of the most potent tools to reach consumers is a media advertising campaign. When well conceived, a media campaign enables marketers to reach thousands of consumers simultaneously with a uniform, focused message.

The key concept, however, is "well-conceived." Media advertising is a sophisticated tool. Especially today with the ever-growing assortment of specialty cable television channels and the variety of new media options available, marketers have to target their advertising dollars carefully to reach the right audience at the right time.

Such calculations are the job of the media planner. Media planners are often part of a full-service advertising agency, but they also work in specialty firms. In either case, the media planner works closely with the marketing and advertising team to devise a media strategy.

The media strategy is a roadmap to ensure that an advertisement reaches the right audience at the right time. The three big questions in any media plan are:

What is the right media mix?
What specific media offer access to the target market?
When should advertisements air, and how often?


well to include more.....i guess you can include media campaigns of News Channels because they need a very high turnover.....of Ads...


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Re: help on MEDIA PLANNING
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nehasharmabms
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Re: help on MEDIA PLANNING - August 10th, 2006

media palnning is the most essential thing 4 advertising and it basically taregets on TARGET MASS and not TARGET MARKET i hope u understand the diffrence between the two media planning covers many factors firsty who is the target mass like children, adults , girls or boys and the geographic location weather rural or urban secondly which media like if u serve the rural market then newspaper and banners r of no use coz there is lot of illetracy in these areas ok in that case radio and t.v will b effective and many other rural medias like hats and melas A.V vans etc

Secondly if ur planning in urban ares then u have to first select the media according to the budget u have to buy the time slots like in prime time its more costly on t.v now a days even radio is effective and if ur planning print media again the question arises which media wheather newspaper mags or banners etc all depending on ur budget


lll


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kunalbhati
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Re: help on MEDIA PLANNING - May 3rd, 2008

your really help for me in my project i really thankful to u.
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shennul
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Re: help on MEDIA PLANNING - May 3rd, 2008

what is ur project on ?? i can help you ... am a media plannin student ... if you tell me i can give some format and inputs ...
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Raj Chauhan
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Re: help on MEDIA PLANNING - May 12th, 2008

hi dude i have made a media plan for an imaginary brand 'Asit Masala' for its launch in U.P. & Punjab. Pls have a look over it, it might be useful to u. Thanx
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Shaishav Dabhi
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Re: help on MEDIA PLANNING - December 5th, 2008

hey this is a small project on hindustan motors and proposed media plan for it. hope it can help you
Attached Files To view attachments in this forum your post count must be 10 or greater. You currently have 0 posts. Your contributions will help others, just like others contributions are helping you right now. You can start by participating in the Big Fight Debates, help fellow mates in the project helpline section or you can ask for help on your own questions. Share by uploading your projects.Management Paradise runs on the belief of Help others, Help Yourself. Hope you enjoy interacting with like minded people.
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Rizwan Saleem
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Re: help on MEDIA PLANNING - April 13th, 2009

Thanks jani.................................I hope its helpfull
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sandhiya
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Re: help on MEDIA PLANNING - May 10th, 2009

hi...i m doin my mba.... my project topic is media management of a news channel...so i have selected cnbc news channel so can anyone pls help me out in this project
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priyanka.s
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Re: help on MEDIA PLANNING - June 15th, 2009

heyy...i have a project to collect the annual media plan of jewellery company...can any1 help me..plzzzzz
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