Re: help on MEDIA PLANNING -
August 7th, 2006
hi pritish.....so you are working on media planning........
One of the most potent tools to reach consumers is a media advertising campaign. When well conceived, a media campaign enables marketers to reach thousands of consumers simultaneously with a uniform, focused message.
The key concept, however, is "well-conceived." Media advertising is a sophisticated tool. Especially today with the ever-growing assortment of specialty cable television channels and the variety of new media options available, marketers have to target their advertising dollars carefully to reach the right audience at the right time.
Such calculations are the job of the media planner. Media planners are often part of a full-service advertising agency, but they also work in specialty firms. In either case, the media planner works closely with the marketing and advertising team to devise a media strategy.
The media strategy is a roadmap to ensure that an advertisement reaches the right audience at the right time. The three big questions in any media plan are:
What is the right media mix?
What specific media offer access to the target market?
When should advertisements air, and how often?
well to include more.....i guess you can include media campaigns of News Channels because they need a very high turnover.....of Ads...
) THE LYCEUM
Mail me Pratik (at) managementparadise (dot) com .