help on MEDIA PLANNING

[pritish]

MY PROJECT IS ON MEDIA PLANNING CANU PLZ HELP PLZZZZZZZZZZZZZZZZZZ

[pratik_mehta7]

hi pritish.....so you are working on media planning........

One of the most potent tools to reach consumers is a media advertising campaign. When well conceived, a media campaign enables marketers to reach thousands of consumers simultaneously with a uniform, focused message.

The key concept, however, is "well-conceived." Media advertising is a sophisticated tool. Especially today with the ever-growing assortment of specialty cable television channels and the variety of new media options available, marketers have to target their advertising dollars carefully to reach the right audience at the right time.

Such calculations are the job of the media planner. Media planners are often part of a full-service advertising agency, but they also work in specialty firms. In either case, the media planner works closely with the marketing and advertising team to devise a media strategy.

The media strategy is a roadmap to ensure that an advertisement reaches the right audience at the right time. The three big questions in any media plan are:

What is the right media mix?
What specific media offer access to the target market?
When should advertisements air, and how often?


well to include more.....i guess you can include media campaigns of News Channels because they need a very high turnover.....of Ads...

[nehasharmabms]

media palnning is the most essential thing 4 advertising and it basically taregets on TARGET MASS and not TARGET MARKET i hope u understand the diffrence between the two media planning covers many factors firsty who is the target mass like children, adults , girls or boys and the geographic location weather rural or urban secondly which media like if u serve the rural market then newspaper and banners r of no use coz there is lot of illetracy in these areas ok in that case radio and t.v will b effective and many other rural medias like hats and melas A.V vans etc

Secondly if ur planning in urban ares then u have to first select the media according to the budget u have to buy the time slots like in prime time its more costly on t.v now a days even radio is effective and if ur planning print media again the question arises which media wheather newspaper mags or banners etc all depending on ur budget

[kunalbhati]

your really help for me in my project i really thankful to u.

[shennul]

what is ur project on ?? i can help you ... am a media plannin student ... if you tell me i can give some format and inputs ...

[raj.chauhan]

hi dude i have made a media plan for an imaginary brand 'Asit Masala' for its launch in U.P. & Punjab. Pls have a look over it, it might be useful to u. Thanx