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chocolate industry in india(beautiful project)!!!

chocolate industry in india(beautiful project)!!!

Discuss chocolate industry in india(beautiful project)!!! within the Final 100 Mark Project forums, part of the Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects category; Cecilia Ashagerdian of ChoCo’a Chocolatier, a 4 year old chocolate company from Dubai, U.A.E, was recently in India to look ...

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Re: chocolate industry in india(beautiful project)!!!
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molly.mazumder
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Re: chocolate industry in india(beautiful project)!!! - April 2nd, 2009

Cecilia Ashagerdian of ChoCo’a Chocolatier, a 4 year old chocolate company from Dubai, U.A.E, was recently in India to look and search for options to enter the Indian market. Exhibiting at IFE India 2008 in New Delhi, the company brought a nice selection of different varieties of milk, dark and white chocolate to Delhi for its various business discussions.

ChoCo’a is primarily interested in setting up a franchise network in India, but would also be open for the right importer, Cecilia Ashagerdian, the corporate account manager of the company explained to FII.

“Actually, our target is not that we only want to have franchisees. We can also work through an importer and a distributor but the challenge is to find the right importer/distributor that can manage a controlled supply chain from the minute our products enter India to the minute they reach to the consumer”, she told FII. “With a franchisee this is much easier to manage,” she added.

ChoCo’a, whose production is done entirely in Dubai with raw material imported from Belgium, is targeting the premium segment of the chocolate market. “Hence, we are thinking of keeping the price on the higher side. The same is in the pipeline,” Ashagerdian said. Target cities in India are Mumbai and New Delhi in the beginning.

The company, whose name “ChoCo’a” has obviously been derived from the word cocoa, was founded by Assem Hamzeh in Dubai. Its products come in 40 different shapes and sizes with different white and dark chocolate and with special fillings like nuts and coffee, or cornflakes, spices or chili. Apart from that, traditional Arabic fruits like baklava covered with chocolate are also available.

Along with Dubai, ChoCo’a has markets in Kuwait, Azerbaijan and Germany. With the dream of spanning the globe, ChoCo’a is choosing their markets in a gradual and cautious manner. “We are hopeful that ChoCoa’s pre-packed chocolate boxes as well as our concept of branded chocolate gift packs for corporate clients would be liked and appreciated by Indian customers,” Ashagerdian said.
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Sameer Gulati
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Re: chocolate industry in india(beautiful project)!!! - April 6th, 2009

Hey guys!!
Im sameer doing my BBA from IP university Delhi. This is my final sem and i am in dying need of a Marketing Research project on cadbury chocolates... Can someone plz help me out coz i gotta submit it by the end of the week..THANK YOU SO MUCH
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lakky
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Re: chocolate industry in india(beautiful project)!!! - April 7th, 2009

amazingggg .. luvd it loads.. and also every useful
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sonal158
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Re: chocolate industry in india(beautiful project)!!! - April 7th, 2009

hey...guys...m looking fr a project on investment banking...i ve to do my submission very soon...so plz help me out...plz send me the project on [email address]
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Yo Maha
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Re: chocolate industry in india(beautiful project)!!! - April 7th, 2009

Nice study, but I'm not sure if some of the data is even comparable...e.g. a consumption of "a mere 20 gms per Indian" has been compared with that of developed nations...perhaps a more relevant figure could have been some xx gms per that number of Indians who can afford to buy chocolates!
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sunil2508
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Re: chocolate industry in india(beautiful project)!!! - April 8th, 2009

Hello.

I am new to this thread. Downloaded the report and I must say it is very useful. Thanks for the same.

Sunil.
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Abdul Rauf
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Re: chocolate industry in india(beautiful project)!!! - April 9th, 2009

beautiful project hahaha....................................
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jazz49s
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Re: chocolate industry in india(beautiful project)!!! - April 12th, 2009

Hi I need a project on finance topic, can u provide me the same for that.............................................. .................................................. .............................
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borat
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Re: chocolate industry in india(beautiful project)!!! - April 15th, 2009

Quote:
Originally Posted by ankitgokani View Post
This project covers in extensive details about chocolate market in india, major players, prodcution, consumption pattern, trend & growth prospects.
looks very interesting, waiting to have a look at it
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abhay703
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Re: chocolate industry in india(beautiful project)!!! - April 15th, 2009

Show me the report first, then I will be able to decide
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