hii friends i am working on my 100 marks project for my 5th sem BMS
topic i ve selected is innovations by LIC in creating its Brand image
In this project i want to show
1) How LIC is still the Number 1 insurance company
2) How ppl trust LIC more than any other brand in the market
3) where does LIC use this money so that it can repay its investors
4) how is it still making more profits than any other insurance comapny
5) wht was its previous image
6) whats its current market image
7) wht are its new marketing tactics
8) How does it train and motivate its emlpoyees and agents
9) Future plans of LIC
10) comparison with other top to insurance companies
11) current stastics of returns given by LIC
12) New products of LIC (lik ULIP plans)
By previous image and the current image I mean
LIC in the begining was the sole insurance co. in the indian market but slowly co.'s like ICICI and Max Newyork, Bajaj Allianz, and may more cam into picture in the recent 10 to 15 yrs and thy hav penetrated a lot with many maekting tactics using LIC's weak points and providing better services and marketing welll
But in the recent 5 yrs LIC is has totally changed its image in the market with new products, more facilities, changing interiors of LIC offices, recruiting many professional ppl, and its regaining its market position.
plz i would appreciate if anyone could help me with more info
and i would lik to know more abt ur comments on LIC
thanx
innovations by LIC in creating its brand image -
June 22nd, 2008
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