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Green Marketing Project : need help

Discuss Green Marketing Project : need help within the Final 100 Mark Project forums, part of the Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects category; hiii can anyone plz help me for My 100 marks prooject on " exploratory study of green marketing in India" ...

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dipti1786
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Question Green Marketing Project : need help - September 12th, 2007

hiii

can anyone plz help me for My 100 marks prooject on "exploratory study of green marketing in India"
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Ramakrishnan Vijayakumaran
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Re: Help on project related to GREEN MARKETING - September 13th, 2007

Abstract: Manufacturers of consumer goods face various problems when they attempt to integrate environmental attributes into their marketing mix. In many cases the inclusion of environmental issues in the marketing mix is largely motivated by the organization's desire to address consumers' increasing level of environmental awareness. However, producers face three problems when they attempt to utilize environmental marketing: a lack of credibility; consumer cynicism; consumer confusion over claims. Strategic alliances with environmental groups can assist manufacturers of consumer goods to overcome these problems, as well as provide other advantages. These other advantages are: increased consumer reliability in green products and their claims; increased access to environmental information; increased access to new markets; publicity and reduced public criticism; and education of consumers about key environmental issues relating to a firm's product. To achieve these benefits, producers need to follow a careful selection process when choosing an environmental strategic alliance partner. This selection process includes: determine alliance objectives; specify outcomes desired; and determine the fit between the organization, environmental group, and target market.
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dipti1786
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Re: Help on project related to GREEN MARKETING - September 19th, 2007

hey thanks a lot for the info...
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varun123
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Re: Green Marketing Project : need help - March 29th, 2009

hey thanks a lot for the info............................
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TxReb
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Re: Green Marketing Project : need help - March 29th, 2009

I've thought that if there were a highly credible authority on what is green and what is not that could certify products/services--this would be beneficial to consumers. Good luck, Mark
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Manju Kadam
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Talking Re: Green Marketing Project : need help - March 30th, 2009

hi,

u can check out the attachment..

tell me more what else u need on GREEN Marketing...

Regards
MANJU
Attached Files
File Type: doc A Conceptual Frame Work on Green Marketing-.doc (40.5 KB, 179 views)
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punitapurva
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Re: Green Marketing Project : need help - January 27th, 2010

hi,
i am doing a project on the given subject.
i want to know if u have any info about garment companies doing such things in india.
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Ravi Chauhan
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Re: Green Marketing Project : need help - March 18th, 2010

great work bro get it up........
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Vishal Ramrakhyani
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Re: Green Marketing Project : need help - April 6th, 2010

thank u so much...this will really help me in my project
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Rishi Ranjan
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Re: Green Marketing Project : need help - June 13th, 2010

hi myself rishi studying MBA in pune i want to do my project on the best topic available in batch 2010 i m majoring in marketing i have chosen green marketing tell me about it and plz send me some good material i vl b very thankful 2 u
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