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markerting to women- 100 marks project

This is a discussion on markerting to women- 100 marks project within the Final 100 Mark Project forums, part of the Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects category; hi, my 100 marks project topic is marketing to women. In other words, its all about how various companies are ...
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cutyspy
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markerting to women- 100 marks project - April 10th, 2006
hi, my 100 marks project topic is marketing to women. In other words, its all about how various companies are targetting female buyers and strategies adopted by various companies to sell products to women. Now - a -days even companies like automobiles and luxury products are targeting female consumers and developing products for them, besides cosmetic and beauty products(companies). can anyway help me or give me suggestions on this topic? plz help me in this topic to get some information.
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Re: markerting to women- 100 marks project - April 10th, 2006
Cool topic.

To start with.. find info on Why females are an important target audience for most marketers.

Decision making habits for various sectors and products.

Geographical evaluation on influence of women on buying behaviour.

Changing trends due to liberation of women.

Thats all I could come up with right now.. reply with some comments to get more replies


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Re: markerting to women- 100 marks project - April 10th, 2006
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Thanks kartik, i will definitely go through the points given by you. BYE..........TC
   
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Re: markerting to women- 100 marks project - April 11th, 2006
Quote:
Originally Posted by kartik
Cool topic.

To start with.. find info on Why females are an important target audience for most marketers.

Decision making habits for various sectors and products.

Geographical evaluation on influence of women on buying behaviour.

Changing trends due to liberation of women.

Thats all I could come up with right now.. reply with some comments to get more replies

yep...nice topic cutespy...

well now takin kartik's points into consideration....do also start up by findin...

and explaining...that "Women are the world's most powerful consumers."( my assumption....u can take the same as ur project base)... and how women have a very different set of priorities, preferences, and attitudes; their purchase decisions are radically different; and they respond differently to marketing media and messages.when compared to men.

also start of by... mentioning why marketing to women should be different than it is to men. this will indicate clearly ur base of the project...

and 2 find out points on the above topics...u can browse the net....ull get lots of info...(browsing just 2 collect raw data.) ill post links if i get ne....

til thn..best of luck

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Re: markerting to women- 100 marks project - April 12th, 2006
ya, good points vishal, have already started and got info on how women are world's most powerful consumers.
   
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Re: markerting to women- 100 marks project - April 17th, 2007
hey cutespy i think nw ur project is already made n u may have submitted also so can u jus upload ur project for reference......
bye take care...
   
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Re: markerting to women- 100 marks project - April 18th, 2007
Plz send me your project just for guidelines .I Jinal completed SYBMS and now tryind to my 100 marks project so i required your help
   
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Re: markerting to women- 100 marks project - June 8th, 2007
hiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiii
   
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Re: markerting to women- 100 marks project - June 8th, 2007
great topics for discussion.....how did u land up thinking about this...lol....Keep it up
   
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