CULTUAL ENVIRONMENT
CULTURAL ENVIRONMENT
Culture is a set of socially accepted and shared set of traditional beliefs, norms and values and customs.
Culture has profound impact on
……. the language ……. the literature …….. the communications process
Business firms have to adjust their marketing communications to the cultural characteristics.
For marketing understanding culture is useful for:
…….. Market segmentation …….. Determining consumers tastes & preferences …….. Customer relationship …….. After sales service
CULTURAL ENVIRONMENT
Culture is a set of socially accepted and shared set of traditional beliefs, norms and values and customs.
Culture has profound impact on
……. the language ……. the literature …….. the communications process
Business firms have to adjust their marketing communications to the cultural characteristics.
For marketing understanding culture is useful for:
…….. Market segmentation …….. Determining consumers tastes & preferences …….. Customer relationship …….. After sales service