Naukri.com - The Business Model

projects4mp

Naukri is an exclusive Indian careers website on the internet. It is a forum where employers, placement agencies and job seekers can exchange information, quickly, effectively and inexpensively. At Naukri, one can advertise for a job, search for a job, browse through resumes, place a resume, place a home page, visit employers' home pages and visit other Indian and International career sites. It is a one-stop information-clearing house about jobs and careers for Indians.

The Naukri.com Vision is to create a platform where, in 20 years time, every Indian who is looking for a job can find one.

The Company had recently launched a print version of the recruitment folio. The Naukri magazine had been launched a month back and a post launch study was to be carried out in order to understand the customer and trade reaction to the magazine.

I started the research by designing questionnaires. My task was to approach retailers viz, the book stalls, book stores, customers visiting these stores and subscribers for their feedback. The idea was to understand the response to the launch, assess the demand for the magazine, expectations of readers as well as trade expectations.

The geographic area was Mumbai to start with. After conducting the research, I analysed the data with the help of SPSS software.

ramvilas123

hi gusy thanks 4 the projects. its quite usefull 2 do my MBA projects

arpandiv

Thanks a lot for the project! really helped me

vishnucarnic

it was usefull to me thanks.
it helped me in doing my e business project

ankit_chopra05

well i need to prepare for nauri.com . it is supposed to come for campus placement.
thanks for the info

tarangchhabra

Quote:

Originally Posted by projects4mp

Naukri is an exclusive Indian careers website on the internet. It is a forum where employers, placement agencies and job seekers can exchange information, quickly, effectively and inexpensively. At Naukri, one can advertise for a job, search for a job, browse through resumes, place a resume, place a home page, visit employers' home pages and visit other Indian and International career sites. It is a one-stop information-clearing house about jobs and careers for Indians.

The Naukri.com Vision is to create a platform where, in 20 years time, every Indian who is looking for a job can find one.

The Company had recently launched a print version of the recruitment folio. The Naukri magazine had been launched a month back and a post launch study was to be carried out in order to understand the customer and trade reaction to the magazine.

I started the research by designing questionnaires. My task was to approach retailers viz, the book stalls, book stores, customers visiting these stores and subscribers for their feedback. The idea was to understand the response to the launch, assess the demand for the magazine, expectations of readers as well as trade expectations.

The geographic area was Mumbai to start with. After conducting the research, I analysed the data with the help of SPSS software.

well can you please tell how naukri.com aims at achieving its vision? By seeing the functioning I dont see it being achieved

vikramdoshi

Very useful. It helped a lot. Keep up the good work.

maithreyi85

Hello, Useful post. I did require this for my project on ebusiness models...

agarwalsaurabh81

A really useful post. very good efforts