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Factors for Success for Kodak

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Factors for Success for Kodak
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Sunanda K. Chavan
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Factors for Success for Kodak - October 15th, 2010

Diverse portfolio to capture the market

Kodak has a wide product portfolio, which includes films for amateur and professional photographers, photographic paper and chemicals, photo-finishing services, medical/Xray films, graphic arts and microfilming equipment. Kodak is one of the largest suppliers of raw stock to India’s motion picture industry.

Leveraging the India advantage to create a manufacturing hub Kodak manufactures color negative films, motion picture positive films, cardiology films and X-ray films at its Goa plant. Photo chemicals are manufactured at the Malanpur plant in Madhya Pradesh. A part of these photo chemicals manufactured in India are exported.

Kodak has a camera manufacturing and assembly plant near Bangalore, which produces over four million units per year. Around 60 - 70 percent of this centre’s products were exported to the US, Europe, West Asia and the Far East.

Bringing latest technology to the Indian Market

Kodak has always brought the latest technology in the photography world to India

. • To stay abreast with digital technology, Kodak introduced Digital Cameras, additional
Multimedia kit and color inkjet printers

• Kodak has gone into a three-way partnership with Vodafone (Hutch) and Nokia to provide value added services to their customers. The service allows Vodafone (Hutch) mobile subscribers with GPRS-enabled Nokia camera phones to click away and have their developed pictures couriered to any destination in India within five days.


Wide distribution and retail network Kodak distributes its products through a central distribution centre located at Mumbai and 4 regional distribution centres located in the metros. It also has a network consisting of 27 clearing and forwarding agents (CFA), 1,500 Kodak Express outlets, besides a retail

distribution network of photofinishing labs, general stores etc. It has taken fresh
initiatives like:

• Kodak Express venture was started in 1990. These outlets have been opened in more
than 300 metros and mini-metros of India and are targeted at amateur photographers.

• Kodak PhotoShop - a branded neighborhood studio-store also for the amateur customer.

• FMCG-style distribution operation for photographic film, with 600 distributors taking

films to grocery, novelty, medical and lifestyle stores

• Foto-plus retail outlets for processing and printing color films in different cities.
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Re: Factors for Success for Kodak
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Jitendra Mazee
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Re: Factors for Success for Kodak - April 11th, 2016

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Originally Posted by sunandaC View Post
Diverse portfolio to capture the market

Kodak has a wide product portfolio, which includes films for amateur and professional photographers, photographic paper and chemicals, photo-finishing services, medical/Xray films, graphic arts and microfilming equipment. Kodak is one of the largest suppliers of raw stock to India’s motion picture industry.

Leveraging the India advantage to create a manufacturing hub Kodak manufactures color negative films, motion picture positive films, cardiology films and X-ray films at its Goa plant. Photo chemicals are manufactured at the Malanpur plant in Madhya Pradesh. A part of these photo chemicals manufactured in India are exported.

Kodak has a camera manufacturing and assembly plant near Bangalore, which produces over four million units per year. Around 60 - 70 percent of this centre’s products were exported to the US, Europe, West Asia and the Far East.

Bringing latest technology to the Indian Market

Kodak has always brought the latest technology in the photography world to India

. • To stay abreast with digital technology, Kodak introduced Digital Cameras, additional
Multimedia kit and color inkjet printers

• Kodak has gone into a three-way partnership with Vodafone (Hutch) and Nokia to provide value added services to their customers. The service allows Vodafone (Hutch) mobile subscribers with GPRS-enabled Nokia camera phones to click away and have their developed pictures couriered to any destination in India within five days.


Wide distribution and retail network Kodak distributes its products through a central distribution centre located at Mumbai and 4 regional distribution centres located in the metros. It also has a network consisting of 27 clearing and forwarding agents (CFA), 1,500 Kodak Express outlets, besides a retail

distribution network of photofinishing labs, general stores etc. It has taken fresh
initiatives like:

• Kodak Express venture was started in 1990. These outlets have been opened in more
than 300 metros and mini-metros of India and are targeted at amateur photographers.

• Kodak PhotoShop - a branded neighborhood studio-store also for the amateur customer.

• FMCG-style distribution operation for photographic film, with 600 distributors taking

films to grocery, novelty, medical and lifestyle stores

• Foto-plus retail outlets for processing and printing color films in different cities.
Hey sunanda, i read your article related to success of kodak and really it was very nice and thanks for sharing it. BTW, i have also have some important information regrading the Kodak's success and would like to add here. So please download and check it.
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File Type: pdf KodakEmpire.pdf (285.3 KB, 0 views)
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