abhishreshthaa
New member
Advantages of Food Bazaar:
Excellent Quality:
Food Bazaar offers the Indian consumer excellent quality in all its merchandize - be it commodities like rice, wheat, etc. Brands - the best of Indian and a few foreign labels too, vegetables - fresh, clean and crisp – both regular as well as exotic.
Down to Earth Prices:
In keeping with the concept of Big Bazaar (where Food Bazaars are currently located) the prices of all items are very competitive and affordable. So not only are consumers getting the best quality - they are saving substantially when they shop at Food Bazaar
Unmatched Shopping Experience:
The entire shopping experience is a very pleasant experience for the customer - with air conditioning, soothing music, lighting etc all contributing to the excellent service levels that complement the wide and excellent range of products being offered at Food Bazaar.
Excellent Service:
The service to customers at Food Bazaar is very efficient. No pushy sales people. Only simple smiling sales people ever ready to help the customer with a thoughtful comment or direction when asked.
Location:
Food Bazaar is located in the following places over India:
Location Area (sq. ft.) Start/Launch date
Lower Parel (Mumbai) 10000 13th July 2002
Kolkata 6000 27th Sept. 2002
Hyderabad 6000 21st Mar. 2003
Mulund (Mumbai) 15000 March 2003
Bangalore 6000 April 2003
Gurgaon 15000 April 2003
Vashi (Mumbai) 9000 April / May 2003
Nagpur 5000 May / June 2003
Private Label Programme:
Food Bazaar is now ready to launch its Private Label Programme (PLP), which aims at creating the back end to develop and supply to the stores a range of products under its own brand name.
Vision Statement:
Food Bazaar shall launch a Pvt Label wherever it can add at least two out of following four values & can generate sufficient volume / turnover:
a) Snob Value
b) Convenience
c) Health
d) Perceptible Value Mission
To launch value added products under PLP it will focus on Indian Values & Indian Products and shall use the ‘Community Model’ wherever feasible.
Community Model:
It involves women & other weaker sections of the society. Under this model, raw material will be distributed to the concerned people, who will process & pack it in the Food Bazaar packaging and deliver it as finished products.
Product Portfolio for Pvt Label Launch:
(Phase I)
1. Tea 6. Namkeens
2. Salt 7. Mukhwas
3. Edible Oil 8. Sauces & Chutneys
4. Spices 9. Papad
5. Pickles 10. Jams & Marmalades
(Phase II)
11. Basmati Rice 12.Atta & Specialty Flours
13.Dals & Pulses 14.Speciality Food Items
15.Non- Foods (Phase II) 16.Fabric Care
17.Floor & Toilet Cleaner 18.Disposable Paper Products
Products already launched:
The products already launched by Food Bazaar as a part of its private label programme, under its brand name ‘ Food Bazaar’ are Tea (4 varieties), Salt and Ready Mix Masalas. The products are making waves, and the response received is very good.
Products on the verge of launch:
Products like Pickles, Sauces and Chutneys, Jams, Namkeens, RTC & RTE, Best of India and Atta are on the verge of being launched. Most of analysis is done, dealers are finalized, and packaging and labeling has been decided upon. The products are almost on their final stage of launch.
Excellent Quality:
Food Bazaar offers the Indian consumer excellent quality in all its merchandize - be it commodities like rice, wheat, etc. Brands - the best of Indian and a few foreign labels too, vegetables - fresh, clean and crisp – both regular as well as exotic.
Down to Earth Prices:
In keeping with the concept of Big Bazaar (where Food Bazaars are currently located) the prices of all items are very competitive and affordable. So not only are consumers getting the best quality - they are saving substantially when they shop at Food Bazaar
Unmatched Shopping Experience:
The entire shopping experience is a very pleasant experience for the customer - with air conditioning, soothing music, lighting etc all contributing to the excellent service levels that complement the wide and excellent range of products being offered at Food Bazaar.
Excellent Service:
The service to customers at Food Bazaar is very efficient. No pushy sales people. Only simple smiling sales people ever ready to help the customer with a thoughtful comment or direction when asked.
Location:
Food Bazaar is located in the following places over India:
Location Area (sq. ft.) Start/Launch date
Lower Parel (Mumbai) 10000 13th July 2002
Kolkata 6000 27th Sept. 2002
Hyderabad 6000 21st Mar. 2003
Mulund (Mumbai) 15000 March 2003
Bangalore 6000 April 2003
Gurgaon 15000 April 2003
Vashi (Mumbai) 9000 April / May 2003
Nagpur 5000 May / June 2003
Private Label Programme:
Food Bazaar is now ready to launch its Private Label Programme (PLP), which aims at creating the back end to develop and supply to the stores a range of products under its own brand name.
Vision Statement:
Food Bazaar shall launch a Pvt Label wherever it can add at least two out of following four values & can generate sufficient volume / turnover:
a) Snob Value
b) Convenience
c) Health
d) Perceptible Value Mission
To launch value added products under PLP it will focus on Indian Values & Indian Products and shall use the ‘Community Model’ wherever feasible.
Community Model:
It involves women & other weaker sections of the society. Under this model, raw material will be distributed to the concerned people, who will process & pack it in the Food Bazaar packaging and deliver it as finished products.
Product Portfolio for Pvt Label Launch:
(Phase I)
1. Tea 6. Namkeens
2. Salt 7. Mukhwas
3. Edible Oil 8. Sauces & Chutneys
4. Spices 9. Papad
5. Pickles 10. Jams & Marmalades
(Phase II)
11. Basmati Rice 12.Atta & Specialty Flours
13.Dals & Pulses 14.Speciality Food Items
15.Non- Foods (Phase II) 16.Fabric Care
17.Floor & Toilet Cleaner 18.Disposable Paper Products
Products already launched:
The products already launched by Food Bazaar as a part of its private label programme, under its brand name ‘ Food Bazaar’ are Tea (4 varieties), Salt and Ready Mix Masalas. The products are making waves, and the response received is very good.
Products on the verge of launch:
Products like Pickles, Sauces and Chutneys, Jams, Namkeens, RTC & RTE, Best of India and Atta are on the verge of being launched. Most of analysis is done, dealers are finalized, and packaging and labeling has been decided upon. The products are almost on their final stage of launch.