sunandaC

New member
History of yellow pages


First time the term yellow pages was used was in 1883.a printer working on a regular telephone directory ran short of white paper and used yellow paper instead. In 1886, Reuben H.Donnely produced the first yellow pages directory featuring business names and phone numbers, categorized by types of products and service provided.

In 1909, St. Louis produced the first yellow pages directory with coupons.

Initially this yellow pages was only for B2B (B2B stands for business to business those who buy and sell product for completing a product eg. in order to complete a CBZ we need various thing might be Honda buying tyres from MRF, alloys from some where else Head lights from some where else so in short in all these CBZ is not end user)but later on B2C also incuded in yellow pages B2C(business to customer as CBZ is finally used by me or by you which means that we are the end user)

B2B sector has only yellow pages as an option for advertisement you never saw a mobile key pad manufacture add any where.

But B2C also get some viewer ship with B2B as they both are interlinked and hence both are considered in yellow pages.
Yellow page is mode of advertisement.
It creates a link between buyers and sellers.

In India Tata printing press in 1990’s introduced first yellow pages later in 2002 info media acquire Tata.
Competitors
1. Info media
2. Dial karo
3. Just dial
4. Cni
5. Forbes
6. Times
7. Citizen


 Problem Traditional Yellow Pages

• Traditional Yellow Pages are Bulky yellow pages it contain 60 % free clien.
• High competition as ratio of Paid and un-paid client is 2:10 most of customers are free listed.
• Some time it can be possible Some Bulk orders snatched by Free Clients because searching problem.
• Free listed contact details are incorrect, numbers does not exist
• Hectic search (3000 Diff. Categories)
• Dual search problem(inconvenient)
• Dead appearance
 
History of yellow pages


First time the term yellow pages was used was in 1883.a printer working on a regular telephone directory ran short of white paper and used yellow paper instead. In 1886, Reuben H.Donnely produced the first yellow pages directory featuring business names and phone numbers, categorized by types of products and service provided.

In 1909, St. Louis produced the first yellow pages directory with coupons.

Initially this yellow pages was only for B2B (B2B stands for business to business those who buy and sell product for completing a product eg. in order to complete a CBZ we need various thing might be Honda buying tyres from MRF, alloys from some where else Head lights from some where else so in short in all these CBZ is not end user)but later on B2C also incuded in yellow pages B2C(business to customer as CBZ is finally used by me or by you which means that we are the end user)

B2B sector has only yellow pages as an option for advertisement you never saw a mobile key pad manufacture add any where.

But B2C also get some viewer ship with B2B as they both are interlinked and hence both are considered in yellow pages.
Yellow page is mode of advertisement.
It creates a link between buyers and sellers.

In India Tata printing press in 1990’s introduced first yellow pages later in 2002 info media acquire Tata.
Competitors
1. Info media
2. Dial karo
3. Just dial
4. Cni
5. Forbes
6. Times
7. Citizen


 Problem Traditional Yellow Pages

• Traditional Yellow Pages are Bulky yellow pages it contain 60 % free clien.
• High competition as ratio of Paid and un-paid client is 2:10 most of customers are free listed.
• Some time it can be possible Some Bulk orders snatched by Free Clients because searching problem.
• Free listed contact details are incorrect, numbers does not exist
• Hectic search (3000 Diff. Categories)
• Dual search problem(inconvenient)
• Dead appearance

Hey sunanda, thanks for sharing the information about the history of Yellow pages and it was really nice to know about it. BTW, i am also uploading a document where you would find some more valuable content on Yellow pages.
 

Attachments

  • History of yellow pages.pdf
    1.1 MB · Views: 0
Top