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Marketing Strategies by Altius Co. Pvt Ltd.

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Marketing Strategies by Altius Co. Pvt Ltd.
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Sunanda K. Chavan
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Marketing Strategies by Altius Co. Pvt Ltd. - September 15th, 2010

Marketing Strategies by Altius Co. Pvt Ltd.


Good value strategy i.e. high quality lower prices & Product bundle pricing strategies adopted


Geographical market segmentation undertaken.


Hybrid marketing channels adopted.



All the 4 P’s of marketing have been given equal importance: -


a. Place : - A strong distribution, which ensures that the produce is available at the nearest outlet.


b. Price : - A price affordable by common man. Discounts are offered.


c. Promotion: -Heavy promotional activities undertaken .


d. Product :- An eye-catching toothbrush


Informative type of advertising with pulsing periods will be used as the product is in the introduction stage.


Personality symbols are also a mode of advertisements.


Trade fairs and Exhibitions also used as a means promotional activity.


Display modes in retail outlets are also included in the promotion budget.


Provisions made for providing in the international flights, five star restaurants and multiplexes at concessional rates with a view to promote our product in

international market. .


Coupons being provided to schoolchildren & less privileged children to attract age group between 5-15.


Sharpeners with model cartoon characters provided free to kids.


Mouthfreshner a complimentary product with the adults’ toothbrush.


One of our objectives being ‘Save mother earth’ we are registered under ‘[email protected]’, which recycles the waste plastic products.
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Jitendra Mazee
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Re: Marketing Strategies by Altius Co. Pvt Ltd. - February 5th, 2018

Quote:
Originally Posted by sunandaC View Post
Marketing Strategies by Altius Co. Pvt Ltd.


Good value strategy i.e. high quality lower prices & Product bundle pricing strategies adopted


Geographical market segmentation undertaken.


Hybrid marketing channels adopted.



All the 4 P’s of marketing have been given equal importance: -


a. Place : - A strong distribution, which ensures that the produce is available at the nearest outlet.


b. Price : - A price affordable by common man. Discounts are offered.


c. Promotion: -Heavy promotional activities undertaken .


d. Product :- An eye-catching toothbrush


Informative type of advertising with pulsing periods will be used as the product is in the introduction stage.


Personality symbols are also a mode of advertisements.


Trade fairs and Exhibitions also used as a means promotional activity.


Display modes in retail outlets are also included in the promotion budget.


Provisions made for providing in the international flights, five star restaurants and multiplexes at concessional rates with a view to promote our product in

international market. .


Coupons being provided to schoolchildren & less privileged children to attract age group between 5-15.


Sharpeners with model cartoon characters provided free to kids.


Mouthfreshner a complimentary product with the adults’ toothbrush.


One of our objectives being ‘Save mother earth’ we are registered under ‘[email protected]’, which recycles the waste plastic products.
Hi, i really thanks to you for sharing the report on Altius Co. Pvt Ltd and it will also help those who are planning for assignments. Well, i am also sharing a presentation which would help others, so download and check it.
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