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Lijjat's Success story

Discuss Lijjat's Success story within the Entrepreneurship / Intrapreneurship forums, part of the Resolve Your Query - Get Help and discuss Projects category; Shri Mahila Griha Udyog Lijjat Papad, popularly known as Lijjat, is an Indian women's organization manufacturing various products. It is ...

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Sunanda K. Chavan
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Lijjat's Success story - September 10th, 2010

Shri Mahila Griha Udyog Lijjat Papad, popularly known as Lijjat, is an Indian women's organization manufacturing various products.
It is considered as one of the most remarkable enterprenual initiative by women that is identified with women empowerment in India

History :

Lijjat was the brain child of seven semi-literate Gujarati housewives from Bombay. The women borrowed Rs 80 from Chaganlal Karamsi Parekh, a member of the Servants of India Society and a social worker.. They took over a loss-making papad making venture by one Laxmidasbhai[6] and bought the necessary ingredients and the basic infrastructure required to manufacture papads. On March 15, 1959, they gathered on the terrace of their building and started with the production of 4 packets of Papads[7].

They started selling the papads to a known merchant in Bhuleshwar. From the beginning, the women had decided that they would not approach anyone for donations or help, even if the organization incurred losses[8]. Lijjat expanded as a cooperative system. Initially, even younger girls could join, but later eighteen was fixed as the minimum age of entry. Within three months there were about 25 women making papads.

Lijjat recevied the "Best Village Industries Institution" award from KVIC for the period 1998-99 to 2000-01[21]. In 2002, the "Businesswoman of the Year" award was given to "The Women Behind Lijjat Papad" at The Economic Times Awards for Corporate Excellence.
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Re: Lijjat's Success story - April 1st, 2016

Quote:
Originally Posted by sunandaC View Post
Shri Mahila Griha Udyog Lijjat Papad, popularly known as Lijjat, is an Indian women's organization manufacturing various products.
It is considered as one of the most remarkable enterprenual initiative by women that is identified with women empowerment in India

History :

Lijjat was the brain child of seven semi-literate Gujarati housewives from Bombay. The women borrowed Rs 80 from Chaganlal Karamsi Parekh, a member of the Servants of India Society and a social worker.. They took over a loss-making papad making venture by one Laxmidasbhai[6] and bought the necessary ingredients and the basic infrastructure required to manufacture papads. On March 15, 1959, they gathered on the terrace of their building and started with the production of 4 packets of Papads[7].

They started selling the papads to a known merchant in Bhuleshwar. From the beginning, the women had decided that they would not approach anyone for donations or help, even if the organization incurred losses[8]. Lijjat expanded as a cooperative system. Initially, even younger girls could join, but later eighteen was fixed as the minimum age of entry. Within three months there were about 25 women making papads.

Lijjat recevied the "Best Village Industries Institution" award from KVIC for the period 1998-99 to 2000-01[21]. In 2002, the "Businesswoman of the Year" award was given to "The Women Behind Lijjat Papad" at The Economic Times Awards for Corporate Excellence.
Well done sunanda! I am sure everyone will appreciate your work and effort. Well, i have also got some important information regarding the lijjat's success story and would like to share it with you. So please download my presentation and check it.
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