Decision Making & Ideas of New Ventures

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Decision Making & Ideas of New Ventures by Shubash Chandra


Idea of Packaging


Generate business ideas by mere observation.

His visit to a packaging exhibition in 1981 made him come out with an innovative packaging idea.

Essel Packaging Limited (today known as Essel Propack Limited), was started in 1982 to manufacture integrated multi-layered laminated tubes.

These multi-layered laminated tubes are basically used by dental care, pharmaceuticals, cosmetic, foods and FMCG industries.

The company had an initial capacity to manufacture 50 million tubes it has risen to a present capacity of 3 billion tubes, with a market capitalization of
US $ 125 million.


Idea of Amusement Park


Chandra's visit to amusement parks abroad made him develop Asia's largest amusement/theme parks in India

India Paryatan Limited, which includes Essel World (developed in 1988) and Water Kingdom (developed in 1998)

French architect Jean Michel Rouls designed Water Kingdom.

The park till date has entertained more than 11 million visitors.


Joint Ventures


Chandra realized that it's the era of merger, acquisitions; and joint venture.

He entered deals with reputed international and local entertainment companies.

This includes a recent joint venture with AOL Time Warner and formation of new company "Zee Turner Private Limited“

Acquisition of ETC Networks Limited and Padmalaya Telefilms Limited.


Idea of TV Channel


A casual visit by Chandra to a friend at Mumbai Doordarshan in the early 1990's struck an idea of setting up his own broadcasting company without even having the technical know how of broadcasting business.

Interestingly, Chandra achieved whatever he dreamt of.

Indian laws restrained him from entering into such a project, but the well-determined Chandra found a way out to this problem and set up Asia Today Limited with equity participants from non-resident Indians.

The first private satellite television channel named Zee TV on 2nd October 1992, which has today made him a global media player.

Chandra who had zero knowledge about programming, distribution and film rights had the willingness to learn.

He made sure that nothing anti-Indian ever got air space on his network.

Tasting success of Zee TV- three more channels namely Zee News (a news and current affair channel), Zee Cinema (India's first movie pay channel) and Music Asia (a music channel) today known as Zee Music was added.


It was then decided to have separate regional channels to cater the needs and to provide entertainment.

All the four regional channels (Zee Marathi, Zee Bengali, Zee Gujarati and Zee Punjabi) are high on the viewership list amidst competition from other private channels including the Government run Doordarshan.

Every single day, Zee Network reaches out to 32 million homes across the country, thus touching lives of almost 200 million people in South Asia alone.


Zee Network today has crossed the boundaries over the time traveling all the way to USA, Caribbean, the Middle East, Europe, Africa, Far East, Australia and New Zealand reaching to more than 225,000 Asian households.

At any given point of time, someone, somewhere across the globe is always being entertained by Zee Network.

Through Siti Cable, the distribution arm of Zee Telefilms, the network has cable connectivity into approx. 6 million households, giving it a handsome market share of 25%.

Call it "the best-out-of-the-home entertainment experience" under one roof and to make this innovative concept come true.

The company is engaged in building 14 family entertainment centers across the country that would have multiplexes, food courts, restaurants, shopping areas, bowling alley and various other entertainment options.


"Super Lotto"


He registered his name in Indian history once again for brining home the first international concept of online lottery through his company Playwin Infravest Private Limited "Super Lotto"

Which has started operations and has already created a double crorepati (Rs. 20 million) as jackpot for a 22 year old youth & hundreds of other lakhpatis (Rs. 1lakh plus)


Business Baazigar - Idea Lao Paise Le Jao.


Subhash Chandra came up with this innovative concept of giving chance to MBA students to prove their worth.

Show was a platform to celebrate India's best entrepreneurial ideas and provide a launch pad to the most deserving among India's budding entrepreneurs.

Show was all about a search for people with smart business ideas and provide them funds to start business on that ideas.



Jury comprised of Subhash Chandra, Mahesh Murthy & Prof. Anil Gupta. Apart from them, one new judge every week for personal interviews.

Delhi's Irfan Alam, bagged the title of `Business Baazigar‘ and his idea was to convert a cycle rickshaw into an environment-friendly luxury vehicle.
 

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Banned
Decision Making & Ideas of New Ventures by Shubash Chandra


Idea of Packaging


Generate business ideas by mere observation.

His visit to a packaging exhibition in 1981 made him come out with an innovative packaging idea.

Essel Packaging Limited (today known as Essel Propack Limited), was started in 1982 to manufacture integrated multi-layered laminated tubes.

These multi-layered laminated tubes are basically used by dental care, pharmaceuticals, cosmetic, foods and FMCG industries.

The company had an initial capacity to manufacture 50 million tubes it has risen to a present capacity of 3 billion tubes, with a market capitalization of
US $ 125 million.


Idea of Amusement Park


Chandra's visit to amusement parks abroad made him develop Asia's largest amusement/theme parks in India

India Paryatan Limited, which includes Essel World (developed in 1988) and Water Kingdom (developed in 1998)

French architect Jean Michel Rouls designed Water Kingdom.

The park till date has entertained more than 11 million visitors.


Joint Ventures


Chandra realized that it's the era of merger, acquisitions; and joint venture.

He entered deals with reputed international and local entertainment companies.

This includes a recent joint venture with AOL Time Warner and formation of new company "Zee Turner Private Limited“

Acquisition of ETC Networks Limited and Padmalaya Telefilms Limited.


Idea of TV Channel


A casual visit by Chandra to a friend at Mumbai Doordarshan in the early 1990's struck an idea of setting up his own broadcasting company without even having the technical know how of broadcasting business.

Interestingly, Chandra achieved whatever he dreamt of.

Indian laws restrained him from entering into such a project, but the well-determined Chandra found a way out to this problem and set up Asia Today Limited with equity participants from non-resident Indians.

The first private satellite television channel named Zee TV on 2nd October 1992, which has today made him a global media player.

Chandra who had zero knowledge about programming, distribution and film rights had the willingness to learn.

He made sure that nothing anti-Indian ever got air space on his network.

Tasting success of Zee TV- three more channels namely Zee News (a news and current affair channel), Zee Cinema (India's first movie pay channel) and Music Asia (a music channel) today known as Zee Music was added.


It was then decided to have separate regional channels to cater the needs and to provide entertainment.

All the four regional channels (Zee Marathi, Zee Bengali, Zee Gujarati and Zee Punjabi) are high on the viewership list amidst competition from other private channels including the Government run Doordarshan.

Every single day, Zee Network reaches out to 32 million homes across the country, thus touching lives of almost 200 million people in South Asia alone.


Zee Network today has crossed the boundaries over the time traveling all the way to USA, Caribbean, the Middle East, Europe, Africa, Far East, Australia and New Zealand reaching to more than 225,000 Asian households.

At any given point of time, someone, somewhere across the globe is always being entertained by Zee Network.

Through Siti Cable, the distribution arm of Zee Telefilms, the network has cable connectivity into approx. 6 million households, giving it a handsome market share of 25%.

Call it "the best-out-of-the-home entertainment experience" under one roof and to make this innovative concept come true.

The company is engaged in building 14 family entertainment centers across the country that would have multiplexes, food courts, restaurants, shopping areas, bowling alley and various other entertainment options.


"Super Lotto"


He registered his name in Indian history once again for brining home the first international concept of online lottery through his company Playwin Infravest Private Limited "Super Lotto"

Which has started operations and has already created a double crorepati (Rs. 20 million) as jackpot for a 22 year old youth & hundreds of other lakhpatis (Rs. 1lakh plus)


Business Baazigar - Idea Lao Paise Le Jao.


Subhash Chandra came up with this innovative concept of giving chance to MBA students to prove their worth.

Show was a platform to celebrate India's best entrepreneurial ideas and provide a launch pad to the most deserving among India's budding entrepreneurs.

Show was all about a search for people with smart business ideas and provide them funds to start business on that ideas.



Jury comprised of Subhash Chandra, Mahesh Murthy & Prof. Anil Gupta. Apart from them, one new judge every week for personal interviews.

Delhi's Irfan Alam, bagged the title of `Business Baazigar‘ and his idea was to convert a cycle rickshaw into an environment-friendly luxury vehicle.

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