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Success Story - Nirma

Discuss Success Story - Nirma within the Entrepreneurship / Intrapreneurship forums, part of the Resolve Your Query - Get Help and discuss Projects category; "KARSENBHAI KHODIDAS PATEL" THE MEN BEHIND “NIRMA” SUCCESS STORY Swot or environmental scanning Process of entrepreneurship Idea generation Evaluation of ...

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Success Story - Nirma
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Sunanda K. Chavan
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Success Story - Nirma - September 10th, 2010

"KARSENBHAI KHODIDAS PATEL" THE MEN BEHIND “NIRMA”

SUCCESS STORY


Swot or environmental scanning
Process of entrepreneurship
Idea generation
Evaluation of the idea
Business plan
Determine resources
Management style

Theory of entrepreneurship
Economic
Social
Psychological
Managerial

AWARDS
The ACNielsen Retail Audit (2002/03) has ranked Nirma as India's seventh largest consumer brand.

Organisational Structure
Core business & other areas of business
CORE AREA
SOAP & DETERGENT
OTHERS
NIRMA INSTITUTE OF TECHNOLOGY
INSTITUTE OF MANAGEMENT
NIRMA UNIVERSITY OF SCIENCE AND TECHNOLOGY
NIRMA LABS

TECHNOLOGY USED/METHOD OF PRODUCTION
LABOUR INTENSIVE
MARKET LEADERSHIP
MARKET SHARE
Corporate social responsibility’

WHAT THE LEADER HAS TO SAY

“The lack of any such precedent in my family made the venture fraught with fear of failure. But farmers from North Gujarat are known for their spirit of enterprise.“

-KARSEN KHADODIDAS PATEL
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Bhautik Kawa
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Re: Success Story - Nirma - February 29th, 2016

Quote:
Originally Posted by sunandaC View Post
"KARSENBHAI KHODIDAS PATEL" THE MEN BEHIND “NIRMA”

SUCCESS STORY


Swot or environmental scanning
Process of entrepreneurship
Idea generation
Evaluation of the idea
Business plan
Determine resources
Management style

Theory of entrepreneurship
Economic
Social
Psychological
Managerial

AWARDS
The ACNielsen Retail Audit (2002/03) has ranked Nirma as India's seventh largest consumer brand.

Organisational Structure
Core business & other areas of business
CORE AREA
SOAP & DETERGENT
OTHERS
NIRMA INSTITUTE OF TECHNOLOGY
INSTITUTE OF MANAGEMENT
NIRMA UNIVERSITY OF SCIENCE AND TECHNOLOGY
NIRMA LABS

TECHNOLOGY USED/METHOD OF PRODUCTION
LABOUR INTENSIVE
MARKET LEADERSHIP
MARKET SHARE
Corporate social responsibility’

WHAT THE LEADER HAS TO SAY

“The lack of any such precedent in my family made the venture fraught with fear of failure. But farmers from North Gujarat are known for their spirit of enterprise.“

-KARSEN KHADODIDAS PATEL
Hey Friend,

I am also uploading a document which will give more detailed explanation on the Marketing Study on Nirma.
Attached Files
File Type: pdf Marketing Study on Nirma.pdf (107.1 KB, 0 views)


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