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Distribution Strategy of American International Group

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Distribution Strategy of American International Group
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Rohini Upadhyay
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Distribution Strategy of American International Group - April 9th, 2011

American International Group, Inc. (AIG) (NYSE: AIG) is an American insurance corporation. Its corporate headquarters are located in the American International Building in New York City. The British headquarters office is on Fenchurch Street in London, continental Europe operations are based in La Défense, Paris, and its Asian headquarters office is in Hong Kong. According to the 2008 Forbes Global 2000 list, AIG was once the 18th-largest public company in the world. It was listed on the Dow Jones Industrial Average from April 8, 2004 to September 22, 2008.
AIG suffered from a liquidity crisis when its credit ratings were downgraded below "AA" levels in September 2008. The United States Federal Reserve Bank on September 16, 2008 created an $85 billion credit facility to enable the company to meet increased collateral obligations consequent to the credit rating downgrade, in exchange for the issuance of a stock warrant to the Federal Reserve Bank for 79.9% of the equity of AIG. The Federal Reserve Bank and the United States Treasury by May 2009 had increased the potential financial support to AIG, with the support of an investment of as much as $70 billion, a $60 billion credit line and $52.5 billion to buy mortgage-based assets owned or guaranteed by AIG, increasing the total amount available to as much as $182.5 billion. AIG subsequently sold a number of its subsidiaries and other assets to pay down loans received, and continues to seek buyers of its assets.

Distribution Strategy
Another milestone took place when Starr named Greenberg as his successor. In 1969, AIG went public. In 2004, AIG settled its dispute with the Securities and Exchange Commission for $126 million. In February 2005, Greenberg resigned as the CEO of the company amid different concerns relating to regularity inquiries. The company encountered many scandals in 2004, including several accounting irregularities investigated by SEC another governmental agencies. Also in 2004, the company restated its financial statements. On April 6, 2006, the company began to sponsor English football (soccer) and the team of Manchester United. On February 9, 2006, the company reached a settlement with New York State Attorney General's office, in which AIG agreed to pay a fine. n the United States, AIG is the largest underwriter of commercial and industrial insurance, and AIG acquired American General Life Insurance in August 2001.

AIG's property and casualty operations are conducted through multiple line companies writing all commercial and consumer lines both domestically and abroad. As of December 31, 2010, the principal business units in AIG's Chartis segment included National Union Fire Insurance Company of Pittsburgh, Pa. (National Union); American Home Assurance Company (American Home); Lexington Insurance Company (Lexington); AIU Insurance Company (AIUI); Chartis Overseas, Ltd.; Fuji Fire & Marine Insurance Company Limited (Fuji); Chartis UK Holdings Limited (Chartis UK), and Chartis Europe, S.A. (Chartis Europe). Chartis is a global property and casualty insurance franchise, serving more than 45 million clients. Chartis is diversified both in terms of classes of businesses and geographic locations. Chartis United States writes commercial and consumer products throughout the United States and Canada. Chartis International writes commercial and consumer products outside the United States and Canada. During the year ended December 31, 2010, Chartis United States and Chartis International consisted of approximately 55% and 45%, respectively, of the Chartis business, measured by net premiums written.
During 2010, 6% and 5% of the Company’s direct premiums written were written in the states of California and New York, respectively, and 13% and 8% in Japan and the United Kingdom, respectively. During 2010, Chartis introduced more than 200 products and services. The Chartis United States companies consist of the United States-domiciled commercial property and casualty group. Chartis United States distributes its products through independent retail and wholesale brokers, and writes business on both an admitted and surplus line basis. Chartis United States business in the United States and Canada is conducted through American Home, National Union, Lexington, and certain other property-casualty insurance company subsidiaries of Chartis U.S. Inc. Chartis United States commercial lines include casualty, property and speciality. Chartis United States casualty includes general liability, commercial automobile liability, and excess casualty and workers ‘compensation coverages. Causality also includes insurance and risk management programs for large corporate customers and other customized structured insurance products. Chartis United States property includes industrial and commercial property insurance products, which cover exposures to man-made and natural disasters. Chartis United States speciality includes aviation, marine and energy, environmental, kidnap-ransom, export credit and political risk coverages. Chartis United States speciality also offers various forms of professional liability insurance, including director's and officer's liability (D&O), fidelity, employment practices, fiduciary liability and errors and omissions coverages. Chartis United States also offers products and services to United States-based multinational clients doing business overseas and to foreign corporations doing business in the United States as part of its Worldsource business.
Chartis United States consumer insurance lines include accident and health, and personal. Chartis United States accident and health includes voluntary and sponsor-paid accidental and supplemental health products, including accidental death and disability and medical excess for employees, associations and other organizations. Accident and health also includes a range of travel insurance products and services for leisure and business travelers, including trip cancellation, trip interruption, lost baggage, travel assistance and concierge services. Chartis United States personal includes insurance products and risk management services for high net worth individuals (Private Client Group), including homeowners, automobile, umbrella, yacht and fine art coverages, as well as extended service contracts, primarily for consumer electronics products.
Chartis International is a United States-based property and casualty insurer in Europe, a foreign insurance company in Japan and China, and in other developing markets, such as India, Korea, Argentina and Russia. Chartis International is also based in aerospace, marine, energy and financial lines. Chartis International writes commercial (Casualty, Property and Specialty) and consumer (A&H, Personal and Life) lines through a network of agencies, branches and foreign-based insurance subsidiaries. Chartis International uses various marketing methods and multiple distribution channels to write both commercial and consumer lines of insurance with refinements for local laws, customs and needs. Chartis International organizes itself into three regions

Last edited by rohiniu; April 9th, 2011 at 02:56 PM..
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