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Distribution strategy of Apollo Group

Distribution strategy of Apollo Group

Discuss Distribution strategy of Apollo Group within the Elements Of Logistics forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Apollo Group, Inc. is an S&P 500 corporation based in the South Phoenix area of Phoenix, Arizona. Apollo Group, Inc., ...

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Distribution strategy of Apollo Group
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Rohini Upadhyay
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Distribution strategy of Apollo Group - March 29th, 2011

Apollo Group, Inc. is an S&P 500 corporation based in the South Phoenix area of Phoenix, Arizona. Apollo Group, Inc., through its subsidiaries, owns several for-profit educational institutions.
The company owns and operates four higher-learning institutions: the University of Phoenix, Western International University, Axia College (of University of Phoenix), the College for Financial Planning, the Institute for Professional Development. It also owns Insight Schools (Online Public High Schools for Washington, Wisconsin, and other locations), and Olympus High School. As of November 2005, the combined enrollment of the four U.S. domestic universities (UOPX, WIU, Axia, CFFP) was approximately 315,350 students. Of these, nearly 90% attend the University of Phoenix, which Apollo describes as "the nation’s largest regionally accredited private university".
As of September 2008 the company also owns and operates Meritus University (Meritus) in Canada. On January 24, 2011, citing how "enrollment will continue to be insufficient to sustain the required quality academic and student service infrastructure we and our students demand", Meritus University announced its closure, with their last classes taking place on March 14, 2011. Additionally, Apollo Group, Inc is the owner of BPP, and joined forces with Carlyle Group for tactical investments in education to expand student base. Apollo also purchased UNIACC college in Santiago, Chile and ULA college in Mexico.

Distribution Strategy
The distribution strategy includes having better services so that the people seeing go and tell others and this will help the organization to get more distributional channels. Below are some of the services given by Apollo Group:
1) Billing and Collection Services= The Apollo Group recognizes that accurate billing and proper accounts receivable management are the most important functions in a well-run practice.

2) Managed Care Strategy Development and Contract Review= The Apollo Group's philosophies and systems help its clients take advantage of the opportunities presented by managed care.

3) Human Resource Management= The Apollo Group's human resources tools and systems help healthcare organizations recruit and retain the finest management and support talent.
Above are some of the services which are provided by Apollo Group to increase its distribution

According to a news release October 22, 2007, Apollo Group and the Carlyle Group will form a $1 billion joint venture to invest in international education services which will be named Apollo Global. Apollo Group has committed approximately $801 million and will own 80.1% of the new company. Carlyle has committed approximately $199 million and will own 19.9%. Apollo Global will replace the existing Apollo International, a separate company in which Apollo had invested. By this Apollo group will have good capital and deal will attract media attention which will add to its increase in distribution
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