ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Effective Methods Of Communication (EC).

Traditional Response Hierarchy Models

Traditional Response Hierarchy Models

Discuss Traditional Response Hierarchy Models within the Effective Methods Of Communication (EC). forums, part of the Resolve Your Query - Get Help and discuss Projects category; A number of models have been developed to depict the stages a consumer may pass through in moving from a ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Traditional Response Hierarchy Models
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
Status: Offline
Posts: 6,680
Join Date: Jul 2010
Traditional Response Hierarchy Models - October 20th, 2010

A number of models have been developed to depict the stages a consumer may pass through in moving from a state of not being aware of a company,product,or brands to actual purchase behavior.

AIDA model

The AIDA model was presented by Elmo Lewis to explain how personal selling works. It shows a set of stair-step stages, which describe the process leading a potential customer to purchase.

The stages, Attention, Interest, Desire, and Action, form a linear hierarchy. It demonstrates that consumers must be aware of a product’s existence, be interested enough to pay attention to the product’s features/benefits, and have a desire to benefit from the product’s offerings.

Action, the fourth stage, would come as a natural result of movement through the first three stages. Although this idea was rudimentary, it led to the later emerging field of consumer behavior research
Advertisements
Friends: (0)
Reply With Quote
#  
MBA
Your Friendly Helper
 
www.ManagementParadise.com
Rep Power: 10MBA Helper
Automatic Reply for links related to your post

Hello.

I am your friendly Helper. Check the related links below which might be of your interest.

Not a Member Yet ?? Sign Up Now. Click Here

Looking for something? Search the Forums

Need Help on your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..

Help Yourself and Help Others


Ask us, we are here to help

Related to Traditional Response Hierarchy Models
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Maslows Hierarchy of needs Manish V Dhanwani Introduction to Psychology 0 May 25th, 2009 05:46 PM
Columbia moves away from traditional MBA models - Rediff Maya Raichura Articles !! 0 October 1st, 2008 12:40 PM
Columbia moves away from traditional MBA models (rediff.com) Maya Raichura Articles !! 0 October 1st, 2008 09:40 AM
Hierarchy of Needs Ankit Gokani Foundation of Human Skills (F.H.S) 0 June 24th, 2008 10:24 PM
Hierarchy of Effects bonddonraj Marketing Management ( RM , IM ) 0 September 26th, 2007 10:36 PM
 
Reply

Bookmarks

Tags
aida model, effective communication, elmo lewis, hierarchy models, linear hierarchy, response hierarchy models, response models, stages of hierarchy, traditional models

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


Login
Forgot Password?  New User?
  

» Recent Threads

Libya tells Arab summit...
Last post by Maya Raichura
10 Hours Ago 02:31 AM
0 Replies
New Zealand vs...
Last post by Pramit Singh
22 Hours Ago 02:22 PM
0 Replies
Michael Clarke 'Right...
Last post by Pramit Singh
22 Hours Ago 02:18 PM
0 Replies
Australia skipper...
Last post by Pramit Singh
22 Hours Ago 02:16 PM
0 Replies
New Zealand hunting for...
Last post by Pramit Singh
22 Hours Ago 02:13 PM
0 Replies
Who is prepared to Rule...
Last post by Pramit Singh
22 Hours Ago 02:07 PM
0 Replies
MBA finance project... ( 1 2)
Last post by Isha Bhugra
1 Day Ago 12:47 PM
12 Replies
Retail Management Notes ( 1 2 3... Last Page)
Last post by Rajesh Nimbunkar
1 Day Ago 12:06 PM
30 Replies
Comcast - Not Talking to...
Last post by Pramit Singh
1 Day Ago 12:04 PM
0 Replies
Review - Get Hard, Toxic...
Last post by Pramit Singh
1 Day Ago 12:02 PM
0 Replies
Delhi Girl Mira Rajput...
Last post by Pramit Singh
1 Day Ago 12:00 PM
0 Replies
Young Comedian Olga...
Last post by Pramit Singh
1 Day Ago 11:57 AM
0 Replies
Reviewed - Samsung...
Last post by Pramit Singh
1 Day Ago 11:53 AM
0 Replies
A blog on Managment...
Last post by Cherry Cherian
1 Day Ago 08:53 AM
0 Replies
U.N. concerned by spread...
Last post by Maya Raichura
1 Day Ago 06:24 AM
0 Replies

» Ads






» Projects Helpline

Maharashtra Value Added...
Last post by Joel Francis
4 Days Ago 10:46 AM
Urgent help with Case...
Last post by Joel Francis
4 Days Ago 05:44 PM

» THE BIG FIGHT

No Threads to Display.
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in