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Traditional Response Hierarchy Models

Traditional Response Hierarchy Models

Discuss Traditional Response Hierarchy Models within the Effective Methods Of Communication (EC). forums, part of the Resolve Your Query - Get Help and discuss Projects category; A number of models have been developed to depict the stages a consumer may pass through in moving from a ...

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Sunanda K. Chavan
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Traditional Response Hierarchy Models - October 20th, 2010

A number of models have been developed to depict the stages a consumer may pass through in moving from a state of not being aware of a company,product,or brands to actual purchase behavior.

AIDA model

The AIDA model was presented by Elmo Lewis to explain how personal selling works. It shows a set of stair-step stages, which describe the process leading a potential customer to purchase.

The stages, Attention, Interest, Desire, and Action, form a linear hierarchy. It demonstrates that consumers must be aware of a product’s existence, be interested enough to pay attention to the product’s features/benefits, and have a desire to benefit from the product’s offerings.

Action, the fourth stage, would come as a natural result of movement through the first three stages. Although this idea was rudimentary, it led to the later emerging field of consumer behavior research
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