Go Back   ManagementParadise.com Discussion Forums Resolve Your Query - Get Help and discuss Projects > Effective Methods Of Communication (EC).

Traditional Response Hierarchy Models

Discuss Traditional Response Hierarchy Models within the Effective Methods Of Communication (EC). forums, part of the Resolve Your Query - Get Help and discuss Projects category; A number of models have been developed to depict the stages a consumer may pass through in moving from a ...

Reply

 

Thread Tools Display Modes
Traditional Response Hierarchy Models
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,680
Join Date: Jul 2010
Traditional Response Hierarchy Models - October 20th, 2010

A number of models have been developed to depict the stages a consumer may pass through in moving from a state of not being aware of a company,product,or brands to actual purchase behavior.

AIDA model

The AIDA model was presented by Elmo Lewis to explain how personal selling works. It shows a set of stair-step stages, which describe the process leading a potential customer to purchase.

The stages, Attention, Interest, Desire, and Action, form a linear hierarchy. It demonstrates that consumers must be aware of a product’s existence, be interested enough to pay attention to the product’s features/benefits, and have a desire to benefit from the product’s offerings.

Action, the fourth stage, would come as a natural result of movement through the first three stages. Although this idea was rudimentary, it led to the later emerging field of consumer behavior research
Advertisements

Friends: (0)
Reply With Quote
Re: Traditional Response Hierarchy Models
Old
 (2 (permalink))
Business Education
Business-education is on a distinguished road
 
Business-education
Student of BMM
Mumbai, Maharashtra
Management Paradise Guru
Status: Offline
Posts: 4,329
Join Date: Jun 2012
Location: Mumbai, Maharashtra
Re: Traditional Response Hierarchy Models - July 8th, 2015

Order of Hierarchy Models
  1. Awareness
  2. Knowledge
  3. Liking
  4. Preference
  5. Conviction
  6. Purchase
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
aida model, effective communication, elmo lewis, hierarchy, hierarchy models, linear hierarchy, models, response, response hierarchy models, response models, stages of hierarchy, traditional, traditional models
Related to Traditional Response Hierarchy Models
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Maslows Hierarchy of needs Manish V Dhanwani Introduction to Psychology 1 February 23rd, 2016 09:10 PM
Hierarchy of Effects bonddonraj Marketing Management ( RM , IM ) 1 February 18th, 2016 06:22 PM
Columbia moves away from traditional MBA models - Rediff Maya Raichura Articles !! 0 October 1st, 2008 01:40 PM
Columbia moves away from traditional MBA models (rediff.com) Maya Raichura Articles !! 0 October 1st, 2008 10:40 AM
Hierarchy of Needs Ankit Gokani Foundation of Human Skills (F.H.S) 0 June 24th, 2008 11:24 PM
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.