90% awareness----------------------- Amongst the target segment
2. 70% knowledge / comprehension--Create interest in the brand among 70%
3. 40% ------- create positive feelings about the brand amongst 40%
4. 25% preference ---------------------- and preference among 25%
5. 20% trail-----------------------------Obtain trail amongst 20%
6. 5% repurchase /regular use ---------------Develop & maintain regular use of product amongst 5%
2. 70% knowledge / comprehension--Create interest in the brand among 70%
3. 40% ------- create positive feelings about the brand amongst 40%
4. 25% preference ---------------------- and preference among 25%
5. 20% trail-----------------------------Obtain trail amongst 20%
6. 5% repurchase /regular use ---------------Develop & maintain regular use of product amongst 5%