sunandaC

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90% awareness----------------------- Amongst the target segment
2. 70% knowledge / comprehension--Create interest in the brand among 70%
3. 40% ------- create positive feelings about the brand amongst 40%
4. 25% preference ---------------------- and preference among 25%
5. 20% trail-----------------------------Obtain trail amongst 20%
6. 5% repurchase /regular use ---------------Develop & maintain regular use of product amongst 5%
 
This is one of the best part in advertising. In short it is the the assumption and on that basis profit is calculated. Its pictorial diagram will help you to know more about it.

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  • Inverted pyramid of communication effects.jpg
    Inverted pyramid of communication effects.jpg
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90% awareness----------------------- Amongst the target segment
2. 70% knowledge / comprehension--Create interest in the brand among 70%
3. 40% ------- create positive feelings about the brand amongst 40%
4. 25% preference ---------------------- and preference among 25%
5. 20% trail-----------------------------Obtain trail amongst 20%
6. 5% repurchase /regular use ---------------Develop & maintain regular use of product amongst 5%

Hi sunanda, very good information! You said right thing about communication effects on the brand. ication play a major in any field whether it is social, business or political. I am uploading a document which will tell you in more details.
 

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  • The Impact of Communication Technology.ppt
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