IMPORTANCE OF ORAL COMMUNICATION... -
August 18th, 2009
Oral communication takes the form of a speech. Speech may be formal or informal. Informal speech is made during the day-to-day life. For instance, parents speak to children and vice versa; friends and relatives communicate, businessmen and customers communicate, teachers and students communicate to each other in the learning process. Formal speech, on the other hand, is made on occasions. It may be a social occasion like festival, political occasion like electioneering or business meetings. Whatever may be the type, oral speech must be delivered effectively. When it is ineffective the purpose is lost. The entire effort taken by the speaker, to draft and deliver the speech becomes a colossal waste. A personnel manager has to speak to his subordinates to get work done through them. A production manager has to instruct his workers about executing his work. A finance manager has to explain the prospects of investment to investors. A marketing manager has to speak to his customers for promoting his products. A general manager has to communicate to all employees under various circumstances. The chairman has to address the share holders in a general body meeting. The importance of speech depends on how effectively it is able to achieve the objectives. Thus, speech or oral communication is a "Management Tool".
TEN COMMANDMENTS TO THE SPEAKER:
They are as follows:
1. Ensure good quality of speech.
2. Use soft and sweet words in speech.
3. Incorporate attractive messages in the speech.
4. Adopt powerful words that can bind the audience.
5. Select words that can win over the minds of people.
6. Make your speech impressive to listeners.
7. Enlighten the audience with correct and flawless message.
8. Make the speech sweet, cogent and interesting.
9. Deliver the speech with clarity of thought and without any flaw.
10. Ensure your speech disseminates knowledge and wisdom.