Hi everyone,
Anyone interested in Economics should read the new book by Pete Lunn called Basic Instincts: Human Nature and the New Economics.
It offers some great cutting edge theories on behavioural and psychological economics, and how a good understanding of human behaviour can better the way the economy works.
A very interesting read for anyone studying Economics, or anyone who is generally interested in economical issues.
You can find extracts, author interviews and reviews at http://www.inthenews.co.uk/entertainment/reviews/books/non-fiction/basic-instincts-human-nature-and-new-economics-by-pete-lunn-$1235586.htm
Hope you find the ideas raised interesting and helpful!
Anyone interested in Economics should read the new book by Pete Lunn called Basic Instincts: Human Nature and the New Economics.
It offers some great cutting edge theories on behavioural and psychological economics, and how a good understanding of human behaviour can better the way the economy works.
A very interesting read for anyone studying Economics, or anyone who is generally interested in economical issues.
You can find extracts, author interviews and reviews at http://www.inthenews.co.uk/entertainment/reviews/books/non-fiction/basic-instincts-human-nature-and-new-economics-by-pete-lunn-$1235586.htm
Hope you find the ideas raised interesting and helpful!