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Question Paper on Strategic Marketing

Discuss Question Paper on Strategic Marketing within the Discussion and Archieve of Management Paradise Newsletter forums, part of the Mirror View - Ebooks Links & Miscellenous Reading Material category; 1. What are the characteristics of Market Driven Strategies? How do you think M/s Indigo Airlines has used market driven ...

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Prtk Nayak
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Question Paper on Strategic Marketing - February 9th, 2013

1. What are the characteristics of Market Driven Strategies? How do you think M/s Indigo Airlines has used market driven strategies to gain a dominant position in the low cost airline market in India?
2.What are the characteristics of Market Orientation? How has M/s Dell India mastered the same in the Indian market?
3. Explain marketing Strategy process. Describe ITC's marketing strategy process for the Sunfeast brand of biscuits.
4.Define the steps involved in competition analysis. The famed 'Time' magazine wants to introduce a magazine which provides impartial current Affairs news to the eductaed public of the country. Time is confident on maintaining price levels of Rs 40 per fortnightly issue. Please complete the competition analysis for 'Time' magazine.
5.What are the criteria required for market segmentation. M/s Glaxo wants to segment the market for a possible extension of Horlicks into the infant nutrition market, which is dominated by Nestle. Please help Glaxo to evaluate the segmentation strategy using the above criteria.
6.Explain four components of a positioning statement.
7. Explain what is a perception map and prepare one for the shampoo market in the Indian market on two attributes-Price and use.
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Business Education
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Re: Question Paper on Strategic Marketing - July 2nd, 2015

Solve the following questions to make your marketing strategy stronger

QUESTION #1: What is Your Brandís Story?

QUESTION #2: Who is Your Audience and Where Do They Spend Time Online?

QUESTION #3: What KPIs are Most Important to Your Business?

QUESTION #4: What is Your Content Strategy?

QUESTION #5: Why and How Would Someone Share Your Content or Talk About Your Company?

QUESTION #6: What Resources Do You Have Available?
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