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Copywriting

Discuss Copywriting within the Copywriting forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; Meaning of Copywriting Copywriting is a Specialised form of Communicating Ideas that are meant to serve the requirements of modern ...

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Copywriting
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Sunanda K. Chavan
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Copywriting - September 2nd, 2010

Meaning of Copywriting

Copywriting is a Specialised form of Communicating Ideas that are meant to serve the requirements of modern marketing.

Elements of Copy

Main Head line
Sub-Headline
Body copy
Slogans
Logotype/signature
Closing ideas
General Copy Principles

Print copy Principles

Television Copy Principles
Radio Copy Principles
Outdoor copy Principles
Retail copy Principles
Business to Business principles (B-2-B)


Features of a Good Copy

Brief
Clean
Interesting
Sincere
Personal
Convincing
Integration of Elements
Surprise Element

Copy Research

Consumer Jury
Split run
Eye Cameras

Types of Copy

Descriptive copy
Institutional copy
Testimonial Advertising
Humorous copy
Scientific copy
Dialogue copy
Reason Why copy
Topical copy
Reminder copy
Educational copy
Question copy
Cartoon copy
Advertisements

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Jitendra Mazee
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Re: Copywriting - February 23rd, 2016

Quote:
Originally Posted by sunandaC View Post
Meaning of Copywriting

Copywriting is a Specialised form of Communicating Ideas that are meant to serve the requirements of modern marketing.

Elements of Copy

Main Head line
Sub-Headline
Body copy
Slogans
Logotype/signature
Closing ideas
General Copy Principles

Print copy Principles

Television Copy Principles
Radio Copy Principles
Outdoor copy Principles
Retail copy Principles
Business to Business principles (B-2-B)


Features of a Good Copy

Brief
Clean
Interesting
Sincere
Personal
Convincing
Integration of Elements
Surprise Element

Copy Research

Consumer Jury
Split run
Eye Cameras

Types of Copy

Descriptive copy
Institutional copy
Testimonial Advertising
Humorous copy
Scientific copy
Dialogue copy
Reason Why copy
Topical copy
Reminder copy
Educational copy
Question copy
Cartoon copy
Hey sunanda, nice work! I really appreciate your article and your effort made. I am also uploading a document which will cover some more points which left here and help people in getting more related content.
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Jayashree Iyer
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Re: Copywriting - August 3rd, 2016

I really appreciate your article. the post has excellent tips which are useful. this post is good in regards of both knowledge as well as information.



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Julia Moran
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Re: Copywriting - February 18th, 2017

copy writing it is useful for getting a lot of help and time saving
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