Definition of Visualisation
According to Frey, “Visualisation means creating the pictorial element and determining the general nature of other elements of an advertisement and how they all shall be arranged”.
Qualities in a Creative Visualiser
Visualisation will be meaningless unless it is creative
Courageous mind.
Spontaneity and Originality
Intellectual Honesty
Flexibility and Adaptability
Steps in Visualisation
Study
Defining the Advertisement objective
Collection of Relevant Information
Giving the Shape to Ideas
Straining the ideas
Techniques of Visualisation
Identification of Problem
Pool of Information
Generation of Brain Wave
Brain Storming
Meditation
Thumbnails
Rough Lay out
Final copy
Process of Visualisation
Locating the Problem
Collection of Relevant Information
Analysis of Information Collected
Hypothesis
Incubation
Synthesis
Verification
According to Frey, “Visualisation means creating the pictorial element and determining the general nature of other elements of an advertisement and how they all shall be arranged”.
Qualities in a Creative Visualiser
Visualisation will be meaningless unless it is creative
Courageous mind.
Spontaneity and Originality
Intellectual Honesty
Flexibility and Adaptability
Steps in Visualisation
Study
Defining the Advertisement objective
Collection of Relevant Information
Giving the Shape to Ideas
Straining the ideas
Techniques of Visualisation
Identification of Problem
Pool of Information
Generation of Brain Wave
Brain Storming
Meditation
Thumbnails
Rough Lay out
Final copy
Process of Visualisation
Locating the Problem
Collection of Relevant Information
Analysis of Information Collected
Hypothesis
Incubation
Synthesis
Verification