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Consumer Behavior

Discuss Consumer Behavior within the Consumer Behavior in Advertising forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; Hey Guyz, I need some knowledge on the following topics. I have been given an assignment on CB in which ...

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Consumer Behavior
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Bharti Solanki
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Smile Consumer Behavior - July 29th, 2010

Hey Guyz,

I need some knowledge on the following topics.

I have been given an assignment on CB in which i have to choose 3 products and write about thr cultural benifits, Subcultural benifits and social Economic Classigfication Benifits.

For eg. if i Take Dove soap can anyone suggest me some points on its cultural benifits Sub cultural Benifits and Social Economic classification benifits.

Please reply so tht i can start of with the assignment.

Thanks
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Abhijeet S
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Re: Consumer Behavior - July 30th, 2010

Quote:
Originally Posted by Batty View Post
Hey Guyz,

I need some knowledge on the following topics.

I have been given an assignment on CB in which i have to choose 3 products and write about thr cultural benifits, Subcultural benifits and social Economic Classigfication Benifits.

For eg. if i Take Dove soap can anyone suggest me some points on its cultural benifits Sub cultural Benifits and Social Economic classification benifits.

Please reply so tht i can start of with the assignment.

Thanks

hey friend, check this link ...
i hope it can help you a little in your project...
but ill sure get back with some more info. on this topic ok..

Consumer behavior : Dove vs Palmolive

Dove - Campaigning for Real Beauty | Consumer Behavior Caselets

consumer behavior study for DOVE

http://www.ibshyderabad.org/dc/sem3/...ng/SLMM602.pdf

Dove Men+care | MobileBehavior


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Re: Consumer Behavior
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Tutorials Pkl
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Re: Consumer Behavior - August 26th, 2010

is it be essentially related with FMCG or else wise
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Jiten Mazee
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Student of Bachelor of Engineering at HAKIM ABDUL HAMID UNANI MEDICAL COLLEGE
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Re: Consumer Behavior - December 30th, 2015

Quote:
Originally Posted by Batty View Post
Hey Guyz,

I need some knowledge on the following topics.

I have been given an assignment on CB in which i have to choose 3 products and write about thr cultural benifits, Subcultural benifits and social Economic Classigfication Benifits.

For eg. if i Take Dove soap can anyone suggest me some points on its cultural benifits Sub cultural Benifits and Social Economic classification benifits.

Please reply so tht i can start of with the assignment.

Thanks
Hey batty, i will help you in your project. AS we know that the study and research about the requirements and demands of the consumer is called consumer behavior. I am uploading a presentation which may help you in your project on consumer behavior. Knowing consumer behavior is very important for any manufacturing company.
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File Type: ppt Consumer Behavior.ppt (144.0 KB, 0 views)
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