| || |
Company Profile of Tesla Motors -
May 13th, 2011
Tesla Motors, Inc. is a Silicon Valley-based company that designs, manufactures and sells electric vehicles (EVs) and electric vehicle powertrain components. It is currently the only automaker building and selling a zero-emission sports car in serial production (as opposed to prototype or evaluation series production). Tesla is also heavily involved in the engineering and production development of a zero-emission premium sedan, the Model S, which will be built in Fremont, California. Furthermore, Tesla sells its electric powertrain components to other automakers, including Daimler and Toyota.
Tesla Motors, Inc., incorporated in 2003, designs, develops, manufactures and sells fully electric vehicles and electric vehicle powertrain components. The Company commercially produces an electric vehicle, the Tesla Roadster. The Tesla Roadster has a battery pack capable of storing approximately 53 kilowatt-hours of usable energy. The Tesla Roadster has a range of 236 miles on a single charge.
As of March 31, 2010, the Company had sold 1,063 Tesla Roadsters to customers in 22 countries. It has also introduced a Roadster model, the Tesla Roadster 2 and the Roadster Sport, which accelerates from 0 to 60 miles per hour in 3.7 seconds. As of June 14, 2010, it operated a total of 12 Tesla stores in North America and Europe.
Tesla Motors is named after electrical engineer and physicist Nikola Tesla. The Tesla Roadster uses an AC motor descended directly from Tesla's original 1882 design, which he said came to him in a feverish hallucination due to exhaustion when he was working as an engineer and inventor in Austria-Hungary.
The Tesla Roadster, the company's first vehicle, is the first production automobile to use lithium-ion battery cells and the first production EV with a range greater than 200 miles (320 km) per charge. The base model accelerates 0–60 mph (97 km/h) in 3.9 seconds and, according to Tesla Motor's environmental analysis, is twice as energy efficient as the Toyota Prius. As of January 2011, Tesla had delivered more than 1,500 Roadsters in at least 30 countries. Tesla has said that it will produce a total serial production run of 2,400 Roadsters. Tesla began producing right-hand-drive Roadsters in early 2010 for the UK and Ireland markets, then expanded sales to right-hand-drive markets of Australia, Japan, Hong Kong and Singapore.
Tesla is currently developing the Model S, an all-electric family sedan. Tesla unveiled the car March 26, 2009 with an anticipated base price of US$57,400 (or US$49,900 after a US federal tax credit). The Model S will have three battery pack options for a range of up to 300 miles (480 km) per charge. As of January 2011, Tesla has taken about 3,500 reservations for the Model S and expects to begin delivering cars to customers in 2012.Tesla currently employs almost 900 full time employees and is aggressively recruiting employees for positions in the headquarters in Palo Alto, California; at its European headquarters in Maidenhead, UK; and at an increasing number of sales facilities throughout North America and Europe. Tesla plans to build the Model S in 2012 in Fremont, California in an assembly plant formerly operated by NUMMI, a now defunct joint venture of Toyota and General Motors. Tesla purchased a stake in the site in May 2010 for US$42 million, and opened the facility in October 2010 as the Tesla Factory.
One of Tesla's stated goals is to increase the number and variety of EVs available to mainstream consumers in three ways: Tesla sells its own vehicles in a growing number of company-owned showrooms and online; it sells patented electric powertrain components to other automakers so that they may get their own EVs to customers sooner; and it serves as a catalyst and positive example to other automakers, demonstrating that there is pent-up consumer demand for vehicles that are both high-performance and efficient. General Motors' then-Vice Chairman Robert Lutz said in 2007 that the Tesla Roadster inspired him to push GM to develop the Chevrolet Volt, a hybrid sedan that aims to reverse years of dwindling market share and massive financial losses for America's largest automaker. In an August 2009 edition of The New Yorker, Lutz was quoted as saying, "All the geniuses here at General Motors kept saying lithium-ion technology is 10 years away, and Toyota agreed with us -- and boom, along comes Tesla. So I said, 'How come some tiny little California startup, run by guys who know nothing about the car business, can do this, and we can't?' That was the crowbar that helped break up the log jam." Tesla founder and CEO Elon Musk won the 2010 Automotive Executive of the Year Innovator Award for hastening the development of electric vehicles throughout the global automotive industry.
The Tesla Roadster has a base price of US$109,000, €84,000 or GBŁ86,950 (not including numerous tax incentives, credits and waivers). Tesla's goal is to sell EVs to mainstream consumers at more affordable prices—but Tesla purposely aimed its first production vehicle at "early adopters" so that the company could optimize the technology before cascading it down to less expensive vehicles. The company's subsequent car, the Model S sedan, is anticipated to begin production for the 2012 model year with a base price of US$57,400 (or US$49,900 after a US federal tax credit), roughly half that of the Roadster. The company then plans to launch a US$30,000 vehicle, codenamed BlueStar. Tesla also builds electric powertrain components for more affordable cars including the lowest priced car from Daimler, the smart urban commuter car; the lowest priced car to carry the Mercedes badge, the A-Class hatch back; and the lowest priced SUV from Toyota, the RAV4.
Aiming premium products at affluent "thought leaders" is a well known business strategy in Silicon Valley and the global technology industry, where prices for the first versions of cellular phones, laptop computers and flat-screen televisions start high but drop in subsequent product cycles. However, this approach has been relatively rare in the global auto industry, where the prevailing business model has been one of mass production in assembly plants optimized to build hundreds of thousands of vehicles per year with comparatively low sticker prices. According to a blog post by Tesla CEO, Chairman and Product Architect Elon Musk, "New technology in any field takes a few versions to optimize before reaching the mass market and in this case it is competing with 150 years and trillions of dollars spent on gasoline cars."
Market Cap (Mil.): $2,644.36
Shares Outstanding (Mil.): 95.57
Annual Dividend: --
Yield (%): --
TSLA.O Industry Sector
P/E (TTM): -- 6.12 21.07
EPS (TTM): 33.17 -- --
ROI: -92.00 0.91 1.78
ROE: -- 2.03 2.74
Name Age Since Current Position
Elon Musk 39 2008 Chairman of the Board, Chief Executive Officer, Product Architect
Deepak Ahuja 48 2008 Chief Financial Officer
George Blankenship 57 2010 Vice President - Sales & Ownership Experience
Gilbert Passin 50 2010 Vice President - Manufacturing
Jeffrey Straubel 35 2005 Chief Technology Officer
Eric Whitaker 44 2010 General Counsel, Secretary
Antonio Gracias 40 2010 Lead Independent Director
Herbert Kohler 58 2009 Director
Kimbal Musk 37 2004 Director
Ahmed Saif Al Darmaki 38 2009 Independent Director
Brad Buss 47 2009 Independent Director
Ira Ehrenpreis 42 2007 Independent Director
Stephen Jurvetson 44 2009 Independent Director
Tesla Motors Inc
3500 Deer Creek
Palo Alto CA 94304