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Company Profile of Google

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Company Profile of Google
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Pratik Kukreja
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Company Profile of Google - May 7th, 2011

Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program. The company was founded by Larry Page and Sergey Brin, often dubbed the "Google Guys", while the two were attending Stanford University as PhD candidates. It was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. At that time Larry Page, Sergey Brin, and Eric Schmidt agreed to work together at Google for twenty years, until the year 2024. The company's mission statement from the outset was "to organize the world's information and make it universally accessible and useful",and the company's unofficial slogan – coined by Google engineer Paul Buchheit – is "Don't be evil". In 2006, the company moved to its current headquarters in Mountain View, California.
Google runs over one million servers in data centers around the world, and processes over one billion search requests and about twenty-four petabytes of user-generated data every day. Google's rapid growth since its incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company's core web search engine. The company offers online productivity software, such as its Gmail email service, and social networking tools, including Orkut and, more recently, Google Buzz. Google's products extend to the desktop as well, with applications such as the web browser Google Chrome, the Picasa photo organization and editing software, and the Google Talk instant messaging application. Notably, Google leads the development of the Android mobile operating system, used on a number of phones such as the Nexus One and Motorola Droid, as well as Google Chrome OS, which is still under heavy development but is best known as the main operating system on the Cr-48. Alexa lists the main U.S.-focused google.com site as the Internet's most visited website, and numerous international Google sites . are in the top hundred, as are several other Google-owned sites such as YouTube, Blogger, and Orkut. Google also ranks number one in the BrandZ brand equity database. The dominant market position of Google's services has led to criticism of the company over issues including privacy, copyright, and censorship.

Google Inc. (Google), incorporated in September 1998, is focused on improving the ways people connect with information. The Company generates revenue primarily by delivering online advertising. The Company focuses on areas, such as search, advertising, operating systems and platforms, and enterprise. Businesses use its AdWords program to promote their products and services with targeted advertising. In addition, the third parties that comprise the Google Network use its AdSense program to deliver relevant ads that generate revenue and enhance the user experience. In February 2010, the Company acquired Aardvar and On2 Technologies, Inc. In May 2010, The Company acquired of AdMob, Inc. (AdMob). In August 2010, the Company acquired Slide, Inc. (Slide). In December 2010, the Company acquired Widevine Technologies, Inc. (Widevine). In April 2011, the Company acquired PushLife.
The Company maintains an index of Websites and other online content, and make it available through its search engine to anyone with an Internet connection. Its search technologies sort through an ever-growing amount of information to deliver relevant and useful search results in response to user queries. The Company integrates features into its search service and offers specialized search services to help users tailor their search.
Advertising includes Google Search, Google Display, Google Mobile and Google Local. AdWords is its primary auction-based advertising program, is to deliver ads that are so useful and relevant to search queries or Web content that they are a form of information in their own right. With AdWords, advertisers create simple text-based ads that then appear beside related search results or Web content on its websites and on thousands of partner websites in its Google Network, which is the network of third parties that use its advertising programs to deliver relevant ads with their search results and content. AdWords customers pay it on a cost-per-click basis, which means that an advertiser pays it only when a user clicks on one of its ads. The Company also offers AdWords on a cost-per-impression basis that enables advertisers to pay it based on the number of times their ads appear on its Websites and its Google Network members’ Websites as specified by the advertiser. Its AdSense program enables Websites that are part of the Google Network to deliver ads from its AdWords advertisers that are relevant to the search results or content on their Websites.
Display advertising consists of the videos, text, images, and other interactive ads that run across the Web on computers and mobile devices, including smart phones and handheld computers, such as netbooks and tablets. The Google Display Network provides advertisers services related to the delivery of display advertising across publishers participating in its AdSense program, publishers participating in the DoubleClick Ad Exchange, and Google-owned sites, such as YouTube and Google Finance. Through its DoubleClick advertising technology, the Company provides publishers, agencies, and advertisers the ad serving technology, which is the infrastructure that enables billions of ads to be served each day across the Web. Its DoubleClick Ad Exchange creates a real-time auction marketplace for the trading of display ad space. In addition, YouTube provides a range of video, interactive, and other ad formats for advertisers to reach their intended audience. YouTube’s video advertising solutions give advertisers a way to promote their content to the YouTube community, as well as to associate with content being watched by their target audience. YouTube also offers analytic tools to help advertisers understand their audience and derive general business intelligence.
Google Mobile extends its products and services by providing mobile-specific features to mobile device users. Its mobile-specific search technologies include search by voice, search by sight, and search by location. Google Mobile also optimizes a number of Google’s applications for mobile devices in both browser and downloadable form. In addition, the Company offers advertisers the ability to run search ad campaigns on mobile devices with mobile-specific ad formats, such as click-to-call ads in which advertisers can include a phone number within ad text.
The Company is organizing information around real-world places, and any business can use Google Places to add a new listing or edit an existing one. These listings appear for free when potential customers search for products, services, and businesses on www.google.com or Google Maps. Business owners can also edit and check their information at any time to find out how many people have seen or clicked on their free listing. In addition to local targeting through AdWords, it offers Google Tags, a simple flat-fee advertising program for business owners to highlight their listings with details on their key differentiators. Thousands of business owners are using tag types, such as coupons, custom messages, photos, and videos to make their listings. Small businesses can let Google manage their advertising campaigns on the Web.
Operating Systems and Platforms
Operating Systems and Platforms includes Android, Google Chrome OS and Google Crome, Google TV and Google Books. The Company developed Android, a free, fully open source mobile software platform that any developer can use to create applications for mobile devices and any handset manufacturer can install on a device. Google Chrome OS is an open source operating system with the Google Chrome Web browser. The Google Chrome OS is a approach to operating systems. The Chrome browser runs on Windows, Mac, and Linux computers.
Google TV is a platform that gives consumers the power to experience television and the Internet on a single screen, with the ability to search and find the content they want to watch. The Google TV platform is based on the Android operating system and runs the Google Chrome browser. The Google Books platform (including reading applications, an electronic bookstore (eBookstore), book search, and personal library management) is designed to help people discover, search, and consume content from printed books online. Through the Google eBookstore, the Company makes available for sale books in electronic book format to complement its collection of free public domain books.
Google’s enterprise products provide Google technology for business settings. Through Google Apps, which includes Gmail, Google Docs, Google Calendar, and Google Sites, among other features, it provides hosted, Web-based applications that people can use on any device with a browser and an Internet connection. In addition, It provides its search technology for use within enterprises through the Google Search Appliance (real-time search of business applications, Intranet applications, and public Websites), on their public-facing sites with Google Site Search (custom search engine), and Google Commerce Search (for online retail enterprises). The Company also offers Google Checkout, a service for its users, merchants, and advertisers to make online shopping and payments more streamlined and secure. The Company also provides versions of its Google Maps application programming interface (API) for businesses (including interactive Google Maps for public and internal Websites), as well as Google Earth Enterprise (a behind-the-company-firewall software solution for imagery and data visualization). Its enterprise solutions have been adopted by a variety of businesses, governments, schools, and non-profit organizations.
The Company competes with Microsoft Corporation, Apple and Yahoo! Inc.

In January 2002, Google announced the availability of the Google Search Appliance, an integrated hardware/software solution that extended the power of Google to corporate intranets and Web servers. AdWords Select was launched, an updated version of the AdWords self-service advertising system with new enhancements, including cost-per-click-based pricing.
More honors were received in 2002, including "Outstanding Search Service," "Best Image Search Engine," "Best Design," "Most Webmaster Friendly Search Engine," and "Best Search Feature" in the 2001 Search Engine Watch Awards. Expansion of global capabilities continued with the launching of interface translation for Belarusian, Javanese, Occitan, Thai, Urdu, Klingon, Bihari, and Gujaratie, bringing the total number of interface language options to 74. Google Compute offered a new toolbar feature to access idle cycles on Google users' computers for working on complex scientific problems. [email protected], a non-profit research project at Stanford University aimed at understanding the structure of proteins in order to develop better treatments for certain illnesses, was the first beneficiary of this effort. Google Web APIs service enabled programmers and researchers to develop software that accessed billions of Web documents as a resource in their applications. Awards in mid-2002 included Google's founders, Brin and Page, being named to InfoWorld's list of "Top Ten Technology Innovators" and an M.I.T. Sloan eBusiness award as the "Student's Choice."
A multi-year agreement with AOL was announced to provide results to AOL's 34 million members and millions of visitors to AOL.com. Under the agreement, Google's search technology began powering the search areas of AOL, CompuServce, AOL.com and Netscape. Google Labs was launched, enabling users access to Google's latest and evolving search technologies. Seven new interface languages were introduced, including traditional and simplified Chinese, Catalan, Polish, Swedish, Russian and Romanian. Global expansion continued with a new office opening in Paris to complement existing international offices in London, Toronto, Hamburg and Tokyo. The 2002 Google Programming Contest, launched in early 2002, announced its first winner of $10,000 for the creation of a geographic search program that enables users to search for Web pages within a specified geographic area.
Plans for the remainder of 2002 at Google include efforts to intensify its global push--half the company's search queries come from aboard--and to expand its corporate search services, which power the Web sites for other corporations. So far Google has amassed 130 clients worldwide including Martha Stewart Omnimedia, Cisco Systems, Sony and Cingular Wireless. As Google continues to grow, some wonder whether it can maintain the culture and focus that has propelled it so far. To Brin and Page, the company's cautious start has forced it to enter the search services arena with a deeper understanding of the market. At present, it is truly the dot.com engine that could.
Principal Competitors:AltaVista; Ask Jeeves; Inktomi.

Beta: 1.15
Market Cap (Mil.): $172,435.30
Shares Outstanding (Mil.): 322.13
Annual Dividend: --
Yield (%): --
GOOG.OQ Industry Sector
P/E (TTM): 19.62 20.48 19.00
EPS (TTM): 24.15 -- --
ROI: 19.43 21.50 16.10
ROE: 20.19 23.55 17.76

Private Company
Incorporated: 1998
Employees: 400 (2001)
Sales: $65 million (est.)
NAIC: 541512 Computer Systems Design Services; 514191 Online Information Services

Key Dates:
1995: Google founders Sergey Brin and Larry Page meet at Stanford University.
1997: BackRub, the precursor to the Google search engine, is founded.
1998: Google is incorporated and moves into its first office in a Menlo Park, California, garage.
1999: Google moves its headquarters to Palo Alto, California, and later to Mountain View, California; Red Hat becomes Google's first commercial customer.
2000: Yahoo! Internet Life magazine names Google the Best Search Engine on the Internet; Google becomes the largest search engine on the Web and launches the Google Toolbar.
2001: Google acquires Deja.com's Usenet archive and launches Google PhoneBook; Dr. Eric Schmidt joins Google as chairman of the board of directors and is later appointed CEO.
2002: Google launches the Google Search Appliance, AdWords Select, the 2001 Search Engine Awards, and Google Compute.

Name Age Since Current Position
Schmidt, Eric 55 2011 Executive Chairman of the Board
Page, Lawrence 38 2011 Chief Executive Officer, Director
Pichette, Patrick 48 2008 Chief Financial Officer, Senior Vice President
Drummond, David 48 2010 Senior Vice President - Corporate Development, Chief Legal Officer
Arora, Nikesh 43 2011 Senior Vice President, Chief Business Officer
Hennessy, John 58 2007 Lead Independent Director
Brin, Sergey 37 2011 Co-Founder, Director
Doerr, L. John 59 1999 Independent Director
Otellini, Paul 60 2004 Independent Director
Shriram, Kavitark 54 1998 Independent Director
Tilghman, Shirley 64 2005 Independent Director
Mather, Ann 51 2005 Independent Director

2400 Bayshore Parkway
Mountain View, California 94043

Last edited by pratikkk; May 7th, 2011 at 02:06 PM..
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