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Company Profile of Dell, Inc.
Company Profile of Dell, Inc. - May 4th, 2011
Dell Inc. (NASDAQ: Dell, HKEX: 4331) is an American multinational information technology corporation based in Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide. Dell is listed at #38 on the Fortune 500 (2011).
Dell has grown by both organic and inorganic means since its inception—notable mergers and acquisitions including Alienware (2006) and Perot Systems (2009). As of 2009, the company sold personal computers, servers, data storage devices, network switches, software, and computer peripherals. Dell also sells HDTVs, cameras, printers, MP3 players and other electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce.
On May 3, 2010, Fortune Magazine listed Dell as the 38th largest company in the United States and the 5th largest company in Texas by total revenue. It is the 2nd largest non-oil company in Texas (behind AT&T) and the largest company in the Austin area.
Dell Inc. (Dell) is a technology company that offers a range of technology product categories, including mobility products, desktop personal computers (PCs), software and peripherals, servers and networking products, storage and services. The Company’s services include a range of configurable information technology (IT) and business services, including infrastructure technology, consulting and applications, and product-related support services. The Company operates in four global business segments: Large Enterprise, Public, Small and Medium Business (SMB), and Consumer. It designs, develops, manufactures, markets, sells, and supports a range of products and services that can be customized to individual customer requirements. In February 2011, the Company acquired Compellent Technologies, Inc. During the fiscal year ended January 28, 2011 (fiscal 2011), Dell completed five acquisitions Kace Networks, Inc. (KACE), Ocarina Networks Inc. (Ocarina), Scalent Systems Inc. (Scalent), Boomi, Inc. (Boomi), and InSite One, Inc., (InSite).
Enterprise Solutions and Services
Dell’s products and services are organized between enterprise and client categories. The Company’s enterprise products include servers and networking, and storage products. Client products include mobility and desktop PC products. It also offers software and peripheral products. Its PowerEdge line of servers is designed to offer customers affordable performance, reliability, and scalability. Options include rack, blade, and tower servers for enterprise customers and value tower servers for small organizations, networks, and remote offices. It also offers customized Dell server solutions for data center customers. During fiscal 2011, the Company expanded its PowerEdge rack servers and PowerEdge C cloud offerings. It also expanded its networking product offerings and introduced its PowerConnect J-series.
The Company offers a portfolio of Dell-branded and third-party advanced storage solutions, including storage area networks, network-attached storage, direct-attached storage, disk and tape backup systems, and removable disk backup. The storage systems are easy to deploy, manage, and maintain. The flexibility and scalability offered by Dell PowerVault and Dell EqualLogic (EqualLogic) storage systems help organizations storage for diverse environments with varied requirements. During fiscal 2011, it expanded its storage portfolio by adding a range of flexible new Dell PowerVault, Dell EqualLogic, and Dell DX Object storage.
Software and Peripherals
The Company’s services include a range of IT and business services, including infrastructure technology, consulting and applications, and product-related support services. The Company offers Dell-branded printers and displays and a multitude of third-party peripheral products, such as printers, televisions, notebook accessories, mice, keyboards, networking and wireless products, digital cameras, and other products. It also sells a range of third-party software products, including operating systems, business and office applications, anti-virus and related security software, entertainment software, and products in various other categories. It operates an online software store, the Dell Download Store, for consumers and small and medium-sized businesses.
Dell’s Latitude, Vostro, and Dell Precision lines of mobility notebooks are designed for Commercial customers. The Latitude line is designed to help the Commercial customers manage their total cost of ownership through managed product lifecycles. The Vostro line is designed to customize technology, services, and to suit the specific needs of small businesses. It also offers the Precision line of mobile workstations for professional users who demand performance to run applications. During fiscal 2011, the Company introduced a new line-up of Latitude laptops, the new Vostro 3000 series laptop computers, the Dell Precision M4500 mobile workstations, and made additions to its Dell Latitude E-family of laptops. It offers the Inspiron, XPS and Alienware lines of laptops. During fiscal 2011, the Company introduced additional models to its Inspiron family of notebooks, including the Inspiron Duo, a tablet computer that converts to a laptop. Its Alienware line includes high performance gaming systems targeted at customers seeking experiences and designs. In addition, during fiscal 2011, it introduced a new family of XPS laptops that are designed to provide the entertainment experience in sound, graphics and third generation (3D)-capabilities.
The Company’s desktops PCs consist of the Optiplex, Precision, and Vostro lines. The OptiPlex line of desktops portfolio consists of secure, manageable, and stable lifecycle products for its Commercial customers. The Vostro line is designed to provide technology and services to suit the specific needs of small businesses. Dell Precision desktop workstations are intended for professional users. The Inspiron line of desktop computers is designed for mainstream PC users requiring the features for their productivity and entertainment needs. Its XPS desktops are designed for customers seeking high performance for the entertainment needs.
The Company offers or arranges various customer financial services for the business and consumer customers in the United States, through Dell Financial Services L.L.C. (DFS), a wholly owned subsidiary of Dell. DFS offers a range of financial services, including originating, collecting, and servicing customer receivables related to the purchase of Dell products. DFS offers private-label credit financing programs, through an unrelated, nationally chartered bank, to qualified consumer and commercial customers and offers leases and fixed-term financing to commercial customers.
When the global PC industry fell into its worst slump ever during 2000, Dell responded by initiating a price war to which its rivals were slow to respond, providing Dell with a chance to further increase its market share. As a result, by 2001 Dell managed to gain for the first time the top spot globally in PC sales, with a 13 percent worldwide share. The downturn also triggered the creation of a more formidable competitor in the form of Hewlett-Packard, which acquired Compaq during this period. Dell also responded to the PC slump by aggressively pushing into the market for Internet servers, a more profitable sector than that of PCs. It launched another price war on the low end of the server market, which cut into its margins somewhat but enabled it to gain share. Dell targeted other higher-margin sectors as well. It continued its push into the storage market in late 2001 by entering into an alliance with EMC Corporation to develop a new line of data-storage systems, and it entered the market for low-end networking gear used by small businesses, launching its PowerConnect line of network switches in 2001. Finally, Dell stayed solidly in the black--while its rivals were losing money--via a major cost-cutting program. The company made the first significant layoffs in its history, slashing 5,700 jobs from the payroll during 2001 and taking nearly $600 million in charges relating to restructuring actions. The charges reduced profits, but Dell still managed to record net income of $1.78 billion on revenues of $31.17 billion for 2002.
Although Michael Dell remained firmly in charge of the company he had founded as chairman and CEO, Kevin B. Rollins was increasingly taking over the day-to-day operations at Dell Computer and had been instrumental in the maneuvers that had enabled the company to gain ground on its rivals during the industry slump. Rollins had consulted for Dell while employed with the consulting firm Bain & Company, before joining Dell in 1996 as a senior vice-president. He was named vice-chairman in 1997 and then became president and chief operating officer in 2001. Rollins's assumption of the operating reins enabled Michael Dell to concentrate more on long-range, strategic planning.
Continuing to seek new avenues for growth--as it aimed to double revenues to $60 billion by fiscal 2007--Dell Computer diversified further. During 2002 the company entered the handheld computer market by launching its Axim line of personal digital assistants (PDAs). Early in 2003 it debuted its own line of printers aimed at both businesses and consumers. Later that year Dell gained a toehold in the cutthroat consumer electronics industry by introducing LCD flat-panel televisions, digital music players, and an online music service. With businesses keeping a tight rein on their PC spending, Dell in 2002 attempted to gain further sales from consumers by setting up kiosks at shopping malls where customers could see and try out Dell computers, printers, and other products before placing their orders online or by phone. Early in 2003, in a trial run, the company set up its first Dell store-within-a-store inside of a Sears, Roebuck & Company outlet.
The corporation's widening interests took a quite concrete form in mid-2003 through the shortening of the firm's name to simply Dell Inc. Dell's diversification, coupled with large increases in shipments of high-profit-margin products such as servers, notebook computers, and storage equipment, propelled the company to new heights in 2004. Net income surged 25 percent that year, hitting $2.65 billion, while revenues jumped 17 percent, to $41.44 billion. Soon after these stellar results were released, Michael Dell, the person with the longest-running tenure as CEO of a major U.S. computer company, announced that he would relinquish his CEO title to Rollins in July 2004 but would remain actively involved in the company as chairman. With a smooth transition in leadership expected, it appeared likely that Dell would maintain its leadership position in computer systems and also continue to pursue its growth ambitions in the wider computer industry and into the realm of consumer electronics.
Principal Operating Units: Dell Americas; Dell Asia Pacific - Japan; Dell Europe, Middle East and Africa.
Principal Competitors: Hewlett-Packard Company; International Business Machines Corporation; Apple Computer, Inc.; Gateway, Inc.; Sun Microsystems, Inc.
Market Cap (Mil.): $30,126.64
Shares Outstanding (Mil.): 1,906.75
Annual Dividend: --
Yield (%): --
DELL.O Industry Sector
P/E (TTM): 11.70 13.21 19.06
EPS (TTM): 85.00 -- --
ROI: 15.59 15.91 16.06
ROE: 39.31 17.81 17.72
Incorporated: 1984 as Dell Computer Corporation
Sales: $41.44 billion (2004)
Stock Exchanges: NASDAQ
Ticker Symbol: DELL
NAIC: 334111 Electronic Computer Manufacturing; 334112 Computer Storage Device Manufacturing; 334119 Other Computer Peripheral Equipment Manufacturing; 454110 Electronic Shopping and Mail-Order Houses
1984: Michael Dell founds Dell Computer Corporation.
1988: The company goes public with 3.5 million shares of company stock.
1991: Dell introduces its first notebook PC.
1993: Dell establishes subsidiaries in Australia and Japan.
1996: The company begins selling over the Internet.
1997: Dell introduces a line of workstations.
2001: The company gains the leading share of the global PC market.
2003: Reflecting its widening interests, the company changes its name to Dell Inc.
2004: Michael Dell announces he will step down as CEO but remain chairman.
Name Age Since Current Position
Dell, Michael 46 2007 Chairman of the Board, Chief Executive Officer
Gladden, Brian 46 2008 Chief Financial Officer, Senior Vice President
Bell, Paul 50 2011 President - Public and Large Enterprise
Clarke, Jeffrey 48 2009 Vice Chairman - Operations and Technology
Felice, Stephen 53 2009 President - Consumer, Small and Medium Business
Schuckenbrock, Stephen 50 2011 President - Services
Quintos, Karen 53 2010 Senior Vice President, Chief Marketing Officer
Tu, Lawrence 56 2004 Senior Vice President, General Counsel, Secretary
Price, Steven 47 2010 Senior Vice President - Human Resources
Anderson, Bradley 51 2009 Senior Vice President - Enterprise Product Group
Johnson, David 57 2010 Senior Vice President - Corporate Strategy and Business Development
Rose, Ronald 59 2010 Senior Vice President - E-Commerce & Information Technology
Carty, Donald 64 2008 Director
Kleisterlee, Gerard 65 2010 Director
Luft, Klaus 68 1995 Independent Director
Luce, Thomas 69 2006 Independent Director
Mandl, Alex 68 2010 Independent Presiding Director
Nunn, Samuel 72 2010 Independent Director
Gray, William 69 2000 Independent Director
Lewent, Judy 62 2001 Independent Director
Breyer, James 49 2009 Independent Director
Narayen, Shantanu 47 2009 Independent Director
Perot, Ross 51 2009 Independent Director
One Dell Way
Round Rock, Texas 78682-0001
Last edited by pratikkk; May 4th, 2011 at 06:20 PM..
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