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BACKWATERS ‘10 - Annual Management & Cultural Festival of IIM Kozhikode

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BACKWATERS ‘10 - Annual Management & Cultural Festival of IIM Kozhikode - January 20th, 2010

BACKWATERS'10 - Annual Management & Cultural Festival of IIM Kozhikode


Annual Management & Cultural Festival of IIM Kozhikode

Tuesday, 19th January 2010

IIM Kozhikode concluded its flagship annual management cum cultural festival, Backwaters 2010 successfully on 17th January. The event saw participation from more than 70 premiere B-Schools of the country for prizes of over 6 lakhs. About 100 students were invited to compete for the final rounds at the scenic campus of IIMK. More than 12 lakh hits were registered on the official Backwaters website across 26 countries in a period of just 1 month. Backwaters 2010 received immense support from the industry with leading institutions like Cognizant, Lenovo, ITC, TiE, KeralaIT, Union Bank of India, NABARD, Gold Simulations, Zapak.com, HDFC Bank, Nokia, and Tata McGraw-Hill partnering the festival. For the first time, IIM Kozhikode students participated in an awareness generation program on animal treatment in association with petaDishoom making IIMK one of the few premiere B-schools to have supported such an initiative.

The flagship social B-Plan event White Knight organised in association with TiE saw over a 100 entries with 8 finalists invited to the campus to present their ideas in front of an esteemed panel of judges. All the teams presented innovative and highly relevant B-Plans ranging from solutions to problems of rural electricity, drinking water, primary education and agriculture. Team Endeavors from SPJIMR walked away with the 1st prize worth Rs. 1 lakh including netbooks by Lenovo.



Labyrinth 3 – the online Treasure Hunt, organized in association with ITC and online partner Zapak, scripted another success story for Backwaters 2010 with enthusiasts across the country and abroad spending days and nights wrestling over the riddles and puzzles presented in the event. Labyrinth was solved after 5 days by IIM Indore students who became the first to enter the Hall of Fame.

The flagship event of the strategy vertical, C-Strat, organized in association with Cognizant, saw the top 6 teams compete in the on-campus round. The teams had the task of creating a viable acquisition strategy for Cognizant and the event was judged by a senior member of Cognizant Management. Team Cognoscenti (IIFT, Delhi) and Team Atlantis (SJMSOM, IIT Bombay) held 1st and 2nd positions respectively.

Beat the Market, the strategy simulation game, saw unprecedented participation, and teams from IIM Calcutta and Lucknow grabbed the top spots. Team Spartans from IIM Kozhikode won Chain Reaction, the Operations event. Other significant management events like Survivor (the creative Marketing event), Boot Kamp (the HR event), Bid2Win (the finance simulation game), Battle for IT (the IT strategy event), Mall Maul (the mall design event) and ERudite (the equity research event) generated immense enthusiasm in their respective domains. Prizes for the on-campus events included latest Netbooks sponsored by Lenovo.

This edition of Backwaters saw the in-house radio of IIM Kozhikode, K-Dio, going live online. This event was presented in association with Red FM and a huge number of students from across the country tuned in to listen to the programmes being broadcasted. Mindspace, the online Quiz series, organized in association with Zapak.com, involved prizes worth Rs. 40,000 and saw unprecedented participation. On-the-spot events such as Point of Sale, where participants had to sell their products to earn maximum coupons, were conducted and involved prizes worth Rs. 25,000.
Cultural events like Navras (the Dance competition) and Kouture (the Fashion Show) saw passionate participation from across the country. The Rock show, Battle of Bands, presented along with Sieben, saw leading bands from all parts of India enthrall the audience with scintillating performances. The cultural events were partnered by Nokia, Vodafone, Sieben, Indigo Nation, Radico Khaitan and ColorMedia Solutions. The final night of Backwaters 2010 saw a memorable performance by the internationally recognized band Indian Ocean (of Black Friday and Kandisa fame). This was their first concert after the unfortunate passing away of their founding member Asheem Chakravarty making the performance special for both the band and the audience. It turned out to be one of the highlights of Backwaters 2010.
Backwaters 2010 has been a great success in the past with overwhelming participation from industry, academia and media. This annual event has helped the Indian Institute of Management Kozhikode move towards its stated vision of being one of the leading centres for management learning in the Asia-Pacific region.
The next upcoming event from the Indian Institute of Management Kozhikode is the first ever marathon for Calicut City, the IPIX Calicut Mini Marathon on the 31st of January 2010. With a theme of “Be the Change” it aims to empower the youth to come up with solutions for problems that are being faced by the society. The mini marathon is of 10km and there is also a celebrity run of 3 km. The registration is free of charge. The registration for the event is already underway at Focus Mall, Calicut. Registration teams would be visiting few colleges as well. Interested participants can register themselves online at IPIX Calicut Mini Marathon. The 10 km run carries prize money of Rs. 4.1 lakhs (with separate prizes for men and women).


For more information, visit Backwaters 2010 | IIM Kozhikode

Media Cell,

IIM Kozhikode
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Last edited by bhautik.kawa; March 30th, 2015 at 11:26 PM..
   
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Re: BACKWATERS ‘10 - Annual Management & Cultural Festival of IIM Kozhikode
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Wink Re: BACKWATERS ‘10 - Annual Management & Cultural Festival of IIM Kozhikode - February 8th, 2010

i am surely going to attend this it will be fun
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