ross18
MP Guru
IIM Ahmedabad
Customer Based Business Strategy
Program Director: Prof. Abhinandan K. Jain & Prof. Rama Bijapurkar
May 17-19, 2007
At IIM Ahmedabad
Fees: Rs. 45,000 (US$ 1200 for participants from other countries)
Objectives: Understand processes for development of customer centric and market focused business strategies and shift the strategy development process from "inside-out" to "outside-in".
For:
Heads of business units
Heads of strategic planning, marketing, other functions
CEOs of single business organizations
Contents:
Role of consumer/customer insight and market understanding in business strategy development
Frameworks and tools for developing consumer/customer and market insights relevant to business strategy
Processes and frameworks to leverage the insights for developing business strategy
Discuss the applicability of the above in diverse business contexts
Mail your queries to
Prof. Abhinandan K. Jain : [email protected]
For further information, please contact: -
Manager (MDA),
Indian Institute of Management,
Vastrapur, Ahmedabad - 380 015.
Telephone: +91-79-26324071-6 (MDP)
Fax: +91-79-26300352 (MDP) / 26306896 (General)
E-mail: [email protected]
Website: http://www.iimahd.ernet.in/
Customer Based Business Strategy
Program Director: Prof. Abhinandan K. Jain & Prof. Rama Bijapurkar
May 17-19, 2007
At IIM Ahmedabad
Fees: Rs. 45,000 (US$ 1200 for participants from other countries)
Objectives: Understand processes for development of customer centric and market focused business strategies and shift the strategy development process from "inside-out" to "outside-in".
For:
Heads of business units
Heads of strategic planning, marketing, other functions
CEOs of single business organizations
Contents:
Role of consumer/customer insight and market understanding in business strategy development
Frameworks and tools for developing consumer/customer and market insights relevant to business strategy
Processes and frameworks to leverage the insights for developing business strategy
Discuss the applicability of the above in diverse business contexts
Mail your queries to
Prof. Abhinandan K. Jain : [email protected]
For further information, please contact: -
Manager (MDA),
Indian Institute of Management,
Vastrapur, Ahmedabad - 380 015.
Telephone: +91-79-26324071-6 (MDP)
Fax: +91-79-26300352 (MDP) / 26306896 (General)
E-mail: [email protected]
Website: http://www.iimahd.ernet.in/
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