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BRIEF CASE STUDIES
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bonddonraj
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bonddonraj
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BRIEF CASE STUDIES - August 20th, 2006

Creating a corporate social responsibility strategy
Introduction
Amway is one of the world's largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories. It is a family owned company with a strong emphasis on family values. Its IBOs are mainly couples with many raising young families and therefore have a strong bond with children. These families are more than happy to be partnered with Amway, who as part of its Corporate Social Responsibility Strategy works with UNICEF, the United Nations Children's fund.


IBOs sell Amway's own branded products. They are Amway's links with consumers and the communities in which they operate. This case study shows how Amway is a business that does more than simply provide customers with good quality products. In addition it plays a key role in the communities in which it operates.


Businesses need to trade ethically i.e. in a principled way. Amway has put ethical behaviour at the top of its agenda. Ethical behaviour is part of Corporate Social Responsibility (CSR). This refers to business organisation's wider responsibilities to society.


Amway's ethical beliefs are illustrated through the support of global causes. It defines a global cause as 'a social issue affecting many people around the world engaged in a struggle or plight that warrants a charitable response'. This case study explains how Amway's One by One Campaign for Children illustrates the businesses' commitment to children in need across the globe.


Amway's vision is 'To help people live better lives'.


There are various ways in which this vision is delivered.






Amway encourages staff and IBOs to support its One by One Campaign for Children.


Values are important to a company. It is what an organisation stands for e.g. being trustworthy and honest, taking care for others, giving value for money, etc. An important value for Amway is being a caring company. As a result, Amway believes firmly in demonstrating that it cares, which is why it works with UNICEF. The values of UNICEF and Amway are closely aligned. Amway recognises that it must build its business based on 'relevance, simplicity and humanity'.

Meeting stakeholder needs
A stakeholder is a group or individual who has an interest in the decisions made by a business. Amway's CSR strategy has been developed with the interests of stakeholders in mind. The key groups are:

Each one of these stakeholders has particular concerns:

Amway takes corporate social responsibility seriously through its partnership with UNICEF. The two key partners in this relationship are UNICEF and Amway.

Amway and UNICEF work in and for communities across the globe. They are therefore natural partners.
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more csr examples
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Post more csr examples - September 22nd, 2006

here, u can get more csr examples...

along with the editorial article of Indiatimes also...

check the files...
Attached Files
File Type: doc CSR Examples.doc (53.5 KB, 30 views)
File Type: doc Corporate Social Responsibility - Indiatimes.doc (35.0 KB, 23 views)


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Re: BRIEF CASE STUDIES
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Re: BRIEF CASE STUDIES - August 23rd, 2007

hi... do u have any more on corporate ethics or TBL...
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Tanveer Ahmed
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Re: BRIEF CASE STUDIES - March 4th, 2008

hi do u have any casestudy on hidustan unileve limited
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