MARKETING WARFARE STRATEGIES
Al Ries & Jack Trout has given the four kind of marketing warfare strategies that are as follows:
1. The principle of defensive warfare,
2. The principle of offensive warfare,
3. The principle of flanking warfare, and
4. The principle of gurilla warfare
Al Ries & Jack Trout has given the four kind of marketing warfare strategies that are as follows:
1. The principle of defensive warfare,
2. The principle of offensive warfare,
3. The principle of flanking warfare, and
4. The principle of gurilla warfare